Understanding the Types of Social Media
Social media is a great way to build awareness about your company as these sites allow community members to share their experiences with you and other members of the community. A customer’s good experience with your products or services can lead to positive feedback and word-of-mouth buzz. This feedback and word-of-mouth content spreads across social […]
Better Business 101 – Record and Report
Setting goals and milestones for a small business owner can be the difference between no results, average results and extreme success. Recording and reporting on your attempts to reach a goal and your achievements is absolutely essential. Often business owners feel like counting and measuring campaigns is never urgent or even that it is a […]
Trademarks, Copyrights, and Patents
When starting a business, one thing to think about is security. Not just the security of your business in general, but security of your ideas and what you have created. This is where things such as trademarks, copyrights, and patents come in to play. These are ways to assure that your business is safe from […]
Top 5 Benefits of Creating Financial Projections
An old Woody Allen joke resonates with financial modelers and forecasters: “If you want to make God laugh, tell him your future plans.” We all know that financials projections are based on assumptions that likely never come true. Yet, putting together the financial information for your startup might be one of the most important and […]
Hiring an Independent Contractor or Employee
It is important that you know the difference between hiring an independent contractor vs. an employee so that you can determine which is best for you and your business. Before reviewing the pros and cons of each, start by gaining an understanding of the differences between the two: Independent Contractor Operates under a business name […]
What to Consider When Starting a Company With Your Spouse
Starting a business can be a risky endeavor (quitting your job, spending your savings, good potential for failure, and the list goes on). Starting a business with your spouse can be even riskier when you consider your shared finances, your retirement funds, your relationship, your mental health and happiness. Before you risk everything, ask yourself […]
The Structures of Social Enterprise
We are beginning to see more and more companies begin to blend their traditional corporate structures with a more modern obligation to philanthropy and social awareness. Social Entrepreneurism is on the rise and suddenly profit isn’t the only driving force behind big business. Across the nation, various legislations have passed to establish new corporate structures […]
Beaches to Business Plans: A Market Pulse Interview with CEO Tyler Jensen
Serial Entrepreneur and CEO of The Startup Garage Tyler Jensen speaks with Market Pulse on ESPN 1700 in San Diego. Tyler was invited to talk with Market Pulse for their weekly “Words of the Wise” segment. In this hour long interview Tyler talks about his first business, his journey in the launch, growth and sale of VaVi Sports […]
Driving Economic Development with Inclusive Business
An Inclusive Business is a business model that strives to benefit the community by directly including low-income populations into their business cycles, whether as producers or consumers of the good or service. It is a strategy that aids a large and often forgotten section of the community through social initiatives while still fostering business growth […]
Focus on the Customer
When considering the business model of the sales for your startup, leave yourself the flexibility to cater to the precise needs of every specific customer. As your business is small you can do this better than your big competitors. Accommodating the specific needs of every one of your customers is your competitive advantage. You know […]
