Value Propositions vs. Positioning Statements
The main objective of a company’s marketing strategy is to define and reach the target customer demographic while differentiating itself from the competition. Value propositions and positioning statements stem from this marketing strategy and help the company to accomplish its marketing goals. Many people use these terms interchangeably when writing a business plan or discussing […]
How to Write a Value Proposition
When writing a business plan, many entrepreneurs get confused about value propositions and positioning statements. In this blog post, we will tell you just how to write a value proposition. Please refer to the following links for instructions on how to write a positioning statement and the difference between a value proposition and positioning statement. What is a […]
Writing Your Business Plan
Business Plan Benefits You can be sure that writing your business plan will be a time consuming process. However, undertaking this process is completely worthwhile. Your plan will help you gain focus, sync all of the supporting programs, develop short and long term strategies, show investors what you are doing and what you are asking, and support […]
How to Write a Business Plan
A business idea is not enough to build a successful business. Ideas are everywhere, but successful businesses are not. The difference lies in having a solid business model and business strategies around your great idea. The best way to do this is to complete a professional business plan. The business planning process provides structure and […]
3 Games To Help You Generate Business Ideas
Generating a business idea takes creativity. Fortunately, we can exercise our creativity like a muscle. And it can even be fun. Try these three games to inspire new ideas. Who knows, it might lead to the next million-dollar startup! 1. Mix and Match What two products could be brought together for the first time to […]
3 Main Components of Financial Projections
Successful entrepreneurs not only have visions in their minds, they also translate their abstract visions into concrete financial projections. Financial projections enable entrepreneurs to set targets for their goals, control costs and predict problems. Balance sheet, profit-loss statement, and cash flow statement are the 3 main parts of financial projections and should be included in […]
The Executive Summary
While the strong>Executive Summary will be the first thing that people who are reading your business plan will see, it should be the last thing that you write. You are selling your concept to an outsider, possible future investor or a partner, who does not know anything about your business yet. The Executive Summary is […]
I Have a Great Idea, What’s Next
You have a great idea and want to start a business, so now what? One step I like to recommend to new entrepreneurs is that you start with a self assessment. The idea is for you to learn more about yourself, your personal and financial goals and how committed you are to getting your business […]
Most Common Mistakes When Writing a Business Plan
If you are reading this blog, it is likely because you have written or you are in the process or writing your business plan and you want to know if it is up to snuff! We’ve compiled the 7 most common mistakes that we have encountered in the hundreds of business plans that we have […]
Social Media for Startups
The global social media frenzy continues to gain momentum each and every day. The impact that social media popularity has had on the business world is immense. Most startups and existing companies can no longer justify staying away from the trend because the benefits are too many. We will discuss these benefits and provide some […]
