Tag Archives: Guide to the Startup Phase

7 Reasons Why Hera Venture Summit Is A Must Attend Startup Event

7 Reasons Why Hera Venture Summit Is A Must Attend Startup Event

On Aug 4, 2015 The White House, Tech Giants, Entrepreneurs, and Venture Capitalists across America committed to invest in the future of women in business.

A commitment that set the stage for previously untapped opportunities for female founders.

Leading the forefront of female entrepreneurship is the conglomeration of
Hera Hub= Female focused Co-working Space

Hera Labs= Female Focused Business Accelerator
Hera Fund= Female Focused Angel Investment Fund

On Saturday Sept 19th, Hera Venture Summit unveils a new face of Women in Tech Events

Below are 7 undeniable reason YOU’ll want to attend!

1. The Hera Venture Summit offers the ultimate platform for female founders and funders to discuss and collaborate in launching, growing and sustaining profitable businesses.


2. There’s not just 1 but 2 Keynote Speakers, excited to share their experience and expertise.



Elissa Shevinsky, a Startup CEO and Co-Founder at JeKuDo Privacy Company, a veteran coder, and editor of ‘Lean Out’ which encourages women to create their own culture in Tech Startups.



Consuelo Valverde, an Entrepreneur turned VC at SV LATAM Fund. At the age of 20, she founded one of the first PC manufacturing companies in Mexico and later on an IT learning institute.

3. Beautiful environments fuel inspiration. The event takes place at the University of San Diego an architectural dream, named by Travel+Leisure magazine one of the most beautiful college campuses in the United States. 


4. One-day intensive and interactive event. Often times events are spread across a weekend, 3 days, or even week long. The Hera Venture Summit takes Startup growth hacking to a new level, fully emerging everyone into the conversation in an action packed 10 hour event.

5. The theme of the event centers around “Building Bridges” both locally, binational, and globally. Holding course to the idea that through each other’s diversity comes expansion, both personally and professionally.

6. 7 Panels of unique content, covering everything from topics of gender investing and female founder ROI to how to become a female angel investor.


*Tyler Jensen founder of
The Startup Garage will be will be part of the panel

“All about the Financials.”

7. Happy Hour, the event concludes with the ultimate networking opportunity over cocktails. The perfect place to share insights gained throughout the day, and make life long connections.

Now that you’ve decided to join us be sure to say hello to The Startup Garage Team!

Tickets can be bought here>> Hera Venture Summit 9/19

Feel free to enter promo code startupgarage40off for $40 off this once in a lifetime event.

The 12 Best Startup Accounts To Follow On Twitter

The 12 Best Startup Accounts To Follow On Twitter

The Startup Garage team scoured Tweeter to bring you 12 diverse Startup resources full of rich content, active engagement, and follower traction worth following.

1.Funders and Founders@FundersFounders 19.7k followers

Are you a visual learner? @FundersFounders easily explains Startup Entrepreneurship visually through simple, fun, informative infographics that will help you thrive as an Entrepreneur.

2. Tech Cocktail @TechCocktail
51.9k followers

An online hub that brings the tech & startup ecosystems together on and offline.
Covering Startup news, how to’s, and upcoming events.

3. CB Insights @CBinsights
12k followers

A Venture Capital Database with detailed research reports, that helps track the world’s most promising private companies, their investors, acquires and the industries they compete. 
Helping entrepreneurs make smarter, faster, wiser business decisions.

4.Seed Sumo @SeedSumo
5,300k followers

A Superhuman Startup accelerator based out of Texas. @SeedSumo delivers a wide variety of worthy tweets, trends, and mentorship.

5. Startup Digest @StartupDigest
66.7k followers

Locally grown fresh Startup events in your area and around the world sent directly to your inbox. Designed to keep you in the Startup know.

6. Mashable – Startups @mashstartups
100k followers

Digital Culture news at your fingertips. An essential Startup resource for inspiration and fun, curated by a staff of rad contributors, who have set out to empower others.

7. 500 Startups @500Startups
354k followers

“Meet our badass, global family of startup founders, mentors, and investors” need I say more.
This startup accelerated was founded by Paypal and Google alums and lives and breaths Silicon Valley.

8.Derek Andersen @DerekjAndersen
13.3k followers

The founder of @StartupGrind (another resource to take notice of) As he grinds and hustles through the Startup community. *SideNote: He recently turned up his Instagram game introducing StartupGrinder, for a “behind the scenes” perspective.

9. Forbes Woman @ForbesWoman 294k followers

Success Tools and Tweets for today’s ambitiously entrepreneurial women. Tweeting through the lens of the world’s most interesting woman.

10. Startup Quote @startupquote 34.7k followers

Well you guessed it… Quotes that only an entrepreneur would love & other innovative wisdom to ponder. *Side Note at the time of writing this article @Startupquote has been on Twitter hiatus since May 18th 2014. Technically bouncing them off our list, but still worth referencing in times of need.

11. AlleyWatch @AlleyWatch
10.9k followers

A platformed designed to foster the Startup community. Providing invaluable information for every state of the Startup lifecycle, from the dreamer to the serial entrepreneur.

12. Product Hunt @ProductHunt 85.6k followers

Products that are set to disrupt the market in some shape or fashion. Be warned browsing these tweets may leave your brain swirling in a sea of ideas and innovation.

Be sure to check out “28 Essential Hashtags To Use For Your Startup Business”

Looking 3 Steps Ahead: What Comes After the Startup Ideation Phase

Looking 3 Steps Ahead: What Comes After the Startup Ideation Phase

What are the next steps after you come up with an idea for a new business?

After the ideation phase of a business, many teams loose focus. Fortunately, there is a tried and true blueprint that successful companies in all industries have followed in order to take a business entity from a spreadsheet into the real world.

Here are the three steps that all would-be Startup companies should consider after the initial visualization.

1 – How do you evaluate the current target market and market saturation? 

Identifying competition should be first on the list of any start up. This will help a company to more accurately define its own role in the marketplace, narrowing the sales funnel and eventually increasing the ROI of all marketing efforts. 

A high percentage of the first funds that you receive for your business idea will likely be earmarked for a highly detailed differentiated market analysis. Google Trends and the Google Keyword Tool are a great place to start, but the search should definitely not end there.

A startup company should consider geographic and demographic data from across the board in order to identify the audience that is making the current purchases of the products that it is considering selling.

More than 50% of businesses now include Facebook and Twitter commentary in their overall assessment of market saturation. If there are many comments about a product or industry trend, but most of the comments are negative, this means something much different than commentary that is overwhelmingly positive.

Researchers should be attuned to the fact that Facebook is prone to be much more negative than Twitter regardless of issue.

2 – How do you determine if your idea is profitable and scalable?

Profitability is a function of the perceived market value of your product, which can be approximated by a price/value industry matrix, minus the expenditures of your company per unit produced. With a volume that outpaces your fixed costs, you have a viable business structure, at least in theory.

Scalable ideas must incorporate variable costs such as taxes, marketing, promotion, distribution and government compliance into the equation. These kinds of calculations may require some professional assistance, but they should be determined before the initial start of production.

50% of businesses, and 60% of investors, want to see some sort of breakeven analysis in an initial business plan in order to help determine the overall viability of a would-be company. This should definitely be included; however, it should not be the end of the marketing analysis. Although it can be quite difficult to project profitability without a round of sales, every company should attempt to do this without exaggerating results, especially if multiple rounds of funding will be required to retain viability.

3 – How do you secure the flow of your marketing information to your customer?

One of the first things that an embryo company should consider is its niche in the marketplace. This is incredibly important in order to solidify the proper distribution of the marketing message. No matter how big or small a company, compliance with the current flow of information is critical. Business no longer runs the world of business – telecommunications does. This will only become more apparent as time goes on.

Currently, less than half of the Fortune 500 is mobile compliant by the standards of Google. 70% of those companies barely pass muster. 100% of these companies are spending millions in order to become fully compliant.

As of April 2015, any company that is not fully compliant by Google standards will begin to
lose visibility within the search engine, especially within the mobile search market. If this is a priority to a multibillion dollar company, this is a virtual death sentence to any high growth start up.

Guest Blogger Cameron Johnson is a business consultant and entrepreneur.
Over the course of his career he has conducted case studies on both social media optimization and non-profit marketing. Cameron has also had the opportunity to speak at international business conferences and was recently recognized as one of the world’s top 100 advertising experts to follow on social media

7 Lessons Learned From A Vegas Tech Startup Conference

Collision Con From The Startup Garage

7 Lessons Learned From A Vegas Tech Startup Conference

“ It’s A different kind of Vegas.”

Collision Conference invaded and innovated downtown Las Vegas, Nevada Cinco De May and 6th.

The 48 hour “crash course” included 7500 attendees representing 89 different countries, with a legendary guest-list that included: 200 WorldClass Speakers, 1000 Startup Businesses, 451 Tech Investors, and countless “smart” entrepreneurs.

Equally as interesting to the individuals that attended the conference, was where the event took place, “The Downtown Project” (Psst..If you haven’t heard this name get familiar with it, you’ll be hearing a lot about it.)

It’s there, just 6 miles from the infamous Las Vegas Strip, a small Startup town is brewing. The cutting edge urban revival project was heavily invested ($350million) in by Zappos frontman and startup cultural icon, Tony Hsieh.

His business model; to create a community of happiness, in an other wise depressed and dilapidated city centre… which leads us into lesson #1.

Lesson #1 Recognize potential and invest in it’s possibilities.

Startups Entrepreneurs are familiar with taking risks and getting comfortable in the uncomfortable. Tony Hsieh didn’t see the “Fremont Experience” and think let’s avoid this rundown area at all costs. Instead he said let’s immerse our company, culture and entrepreneurial energy into the infrastructure, and make old bones dance.

Lesson #2 Conferences, especially tech. conferences, need female minds in attendance.

Collision Conference acknowledged the fact that tech conferences tend to be sausage fests, and did something Different. They invited the top 150 females in technology to attend the conference complimentary, there by subtly shifting the dynamics of a male centric space.

Lesson #3 There’s an organic type of networking, it’s called Collision.

A Collision with another person, moves away from the hunt and gather mentality of standard networking events, and allows for the natural serendipity of individuals paths to cross.
Colliding with the right people at right place, and the right time, can become a natural and common occurrence.

Lesson #4 Never underestimate the power of food and lasting impressions.

Each morning upon entering the “event” attendees were treated to freshly baked blueberry muffins. The DoubleTree may have started this trend with freshly baked chocolate chip cookies, but the result remains the same… A feeling of being welcomed, comforted, and wanting to return for more.

Lesson #5 Collaboration is the easiest way to breed successful innovations.

In the chaotic sea of 1000+ Startup Businesses prepping and pitching to investors and want to be investors for funding and mentorship. I found myself wondering, how many of the Startup entrepreneurs conversed and collided with one another to exchange ideas and information? (please tweet us @startup_garage if you have a great Startup to Startup Collision story)

It seems that Collision Conference was the perfect landscape for new startup business ideas to emerge, and preexisting ones to flourish with new insights. However, my experience was everyone was there with laser focus in the hopes swooning the VC or Angel.

Lesson #6 You can’t talk Marketing without the other M word… Millennials.

#Millennials isn’t just a trending hashtag, they’re a population of 77 million people, 1/4 of the American population, who are socially and economically savvy. Millennials have big brands via-ing for their attention and approval. As a generation with an insatiable appetite for quality content and the Tinder mindset (swipe left and move onto the next) marketing power is shifting into the hands of the consumer.

Lesson #7 Innovation never sleeps.

Innovative ideas and solutions have no On and Off switch, they’re a constant switching in the mind of Startup entrepreneurs. It’s not enough that there’s a solution, the questions remains whether it’s the smartest and most effective solution possible.

There’s Startup towns brewing, do you hear it percolating?

A Tech Startup conference shifted my perception of Vegas from an epicenter of gambling, strippers, and intentional debauchery to a sustainable community of like-minded entrepreneurs, that when colliding together, have ability to transform even the most unsuspecting places.

The Correlation between A Startups Seed Round and Series A Round

The Correlation between Your Seed Round and Your Series A Round from The Startup Garage

The Correlation between A Startups Seed Round and Series A Round

Here at The Startup Garage we are often asked, “Has it become harder to raise capital for Startups nowadays?”

 

The answer is, yes and no.

On the one hand, the total dollars invested in U.S. startups in 2014 reached its highest point since the dot-com boom in 2000, according to Bloomberg. On the other hand, there are more startups competing for these dollars than ever before.

One of the hardest rounds to raise, and subsequently one of the biggest hurdles to startup success, is the Seed round. This round is potentially the riskiest round for an investor as most startups raising Seed capital have yet to accomplish any significant milestones that prove the concept.

The technology or product development is usually in its infancy,
The team is lacking,Traction is nominal if present at all, and The key benchmarks for success have yet to be proven. As a result, many good ideas never make it out of the gate.

Those that successfully navigate the Seed round significantly increase their chance at entrepreneurial success and at raising their next round of capital, the Series A round.

When raising a Seed round the question becomes, “How large of a seed round should I raise to maximize my chances of raising a Series A round?”

Smaller Seed rounds seem like a quick fix because they are simpler and faster to raise as they typically require less investors.

However, in order to raise a significant Series A round, the startup needs sufficient capital to accomplish enough milestones that will attract Series A investors. As a result, we see a direct correlation between the amount of capital raised in the Seed round and the amount of capital raised in the subsequent Series A round.

According to data from CB Insights, companies that raised both a Seed round and a Series A round can be categorized as follows:

  • Small – Below the 25th percentile (<$360K for Seed, <$2M for Series A)
  • Average – Between 25th and 75th percentile (between $260K and $1.5M for Seed, between $2M and $7M for Series A)
  • Large – Above 75th percentile (>$1,5M for Seed, >$7M for Series A)As depicted in the chart below, nearly half of all large Seed deals became large Series A deals. Most of the other large Seed deals went on to raise average Series A rounds with a small number raising a small Series A round.

For companies that raised small Seed rounds, 57% went on to raise an average Series A round, and only 13% raised Series A rounds of $7M+. Lastly, 63.8% of companies that raised an average Seed round went on to raise an average Series A round.

Moral of the story: if you plan on raising a Series A round, don’t cut yourself short during your Seed round.

Seed Funding From the Startup Garage

If you have a question about your Startup business idea or you’d like to discuss our business plan writing services, feel free to contact us for a free consultation!

University of San Diego Hosts Competition to Fuel Entrepreneurship

University of San Diego Hosts Competition to Fuel Entrepreneurship

On Thursday April 23rd 2015 the University of San Diego School of Business will hold an exciting campus-wide competition in a “Shark Tank” like setting.

The V2 Pitch Competition is a free event with a diverse and action packed agenda including:

Networking Reception, Keynote Speaker James Brennen Co-Founder of Suja Juices, USD Student Entrepreneur Pitches, Bi-National Student Pitches.

Networking Reception 5- 6pm:

The opportunity to mix and mingle with Entrepreneurs, Investors, Mentors, and Academia in a unique setting.

Key Note Speaker James Brennan 6pm- 6:50pm:

James Brennan is the co-founder of Suja a San Diego based juice company, named #2 on Forbes Most Promising Companies in 2015. James is a hospitality innovator in award winning restaurateur, a successful social entrepreneur.

USD Student Entepreneur Pitches 6:55pm- 7:32 pm:

4 Teams of Startup Entreprenurs from University of San Diego will pitch live to a panel of angel investors for a cash and price package worth up to $100,000.

2015 USD Startup finalists include:

  • EquityEats a premier equity crowdfunding platform, dedicated to exclusively to restaurants, bars, and coffee shops.
  • Yes Man Watches a unique patent-pending watch manufacture, that redefines watch buckle sizing.
  • PhotoSurvey simplifies the sharing photo process from capture to collection sharing, a popular product used by Engineers and Architects alike.
  • myHerbPharm an online alternative pharmacy, that provides medicinal solutions based on traditional Chinese herbs.
  • Bi-National Entrepreneur Pitches 7:32- 8:15pm:

    4 Teams of Startup Entrepreneurs from Mexican Universities will bring their entrepreneurial ideas across the border, in efforts to increase economic development internationally.

    2015 Bi-National Finalist include:

  • Giftcar: A trending mobile application that provides sales and personalized gift delivery services
  • Stella: A wearable device measures UV sun exposure in real time, and notifies your smartphone when the wear should seek sun protection.
  • Brecher: Using rapid prototyping techniques, Brecher helps inventors and startup entrepreneurs manufacture ideas into products.
  • Mocket: A mobile application that rewards consumers for shopping with certain merchants, while helping businesses gain brand ambassadors.
  • Entrepreneur/Investor Individual Meetings 8:15-9:30pm:

    One on one meeting between Startup finalists teams and the angel investor panel to help deliberate the winners.

    Grand Finale and Award Ceremony 9:30pm:

    Cash prizes and awards that will help winning startup pitches turn business ideas into reality.

    The Startup Garage is please to be a part of the V2 Competition in look forward to helping evolve the Startup landscape both locally and globally.

    Register Today

    V2 Competition Event

    If you have a question about your Startup business idea or you’d like to discuss our business plan writing services, feel free to contact us for a free consultation!

    The Startup Garage’s Top 10 Best Blogs of 2014

    The Startup Garage’s Top 10 Best Blogs of 2014

    2014 was a momentous year for entrepreneurs and startup companies around the globe. Through out the year The Startup Garage has shared our knowledge, resources, and insights with you in efforts to skyrocket your success.

    Below our Top 10 Best Blogs of 2014, we hope you find them invaluable and worth referencing time and time again.

    How To Evaluate Your Startups Business Model

    The business model is the means by which your company makes money for the value that you deliver to your customers. Learn how to create a strategy to monetize your product or service. Find out more here: How To Evaluate your Startup Business Model

    What Type of Funding is Best for My Company?

    There are three main sources of funding, family, friends, and founders.
    Learn to how determine which funding source is right for you.
    Find out more here: What Type of Funding Is Best For My Company

    How To Raise Startup Capital In 120 Seconds

    A quick pitch should serve as a teaser of what’s exciting and noteworthy to come next. The intention of a 2-minute pitch is to deliver a heavy dose of substance, content, and sizzle regarding your Startup’s investment potential.
    Find out more here: How To Raise Startup Capital in 120 Seconds

    Infographic What’s Your Entrepreneurial Vision?

    Behind every entrepreneur or startup founder there is vision, mission, and purpose on how to serve the world at large.
    What’s your vision?
    To Make the World More…
    Beautiful? Smart? Fun?
    Find out here: Infographic What’s Your Entrepreneurial Vision

    How To Determine Market Traction For Your Startup

    Market traction is proof that somebody wants your product; it communicated momentum in market adoption. The more market traction you can demonstrate the less risk there is in the investment.
    Find out more here: How To Determine Market Traction For Your Startup

    Social Media A Startup Must-Have

    5 Reasons why Social Media is no longer optional for your Startup Business. Find out more here: Social Media A Startup Must-Have

    How To Define a Small Business Vs. A High-Growth Startup

    A startup company, also referred to as a high-growth startup, is a company with a business model that is designed to be repeatable and scalable. This is directly opposed to a small business,
    Find out more here: How to Define a Small Business Vs. A High-Growth

    How To Write a Term Sheet For Your Startup

    Technically speaking, a term sheet is a non-binding agreement that demonstrates a basic set of terms and conditions under which an investment is made, typically by either an angel or venture capital investor.
    Find out more here: How To Write a Term Sheet For Your Startup

    How Long Does It Take to Raise Capital?

    The average time is somewhere between three to six months for both you Angel round and your Series A round. It really breaks down into three major steps.
    Find out more here: How Long Does It Take to Raise Capital

    Why A Business Plan Is Essential When Crowdfunding Your Startup

    Letting the crowd fund your startup doesn’t mean allowing your business plan to go unwritten. In the business world, approximately 543,000 new businesses get started each month and funding those businesses comes from a variety of sources. Find more here: Why a Business Plan is Essential When Crowdfunding Your Startup

    If you have a question about your Startup or you’d like to discuss our business plan writing services, feel free to contact us for a free consultation!

    Avoidable Legal Dilemmas Every Entrepreneur Should Know

    Avoidable Legal Dilemmas Every Entrepreneur Should Know

    Although the verdict is still out whether or not entrepreneurship can be taught there are a few legal problems that all entrepreneurs can avoid with some proper foresight.

    8 Startup Situations Every Entrepreneur Wants to Consider

    1) Founder’s Agreement: Most co-founders will have some simple planning conversations at the beginning of the venture. However, it is important to take these conversations one step further by developing a Founder’s Agreement. The agreement should outline what each partner brings to the business, his/her roles, and how the business and its assets is distributed when the agreement is terminated. It should also demonstrate how and when the business will be terminated as well as methods for resolving disagreements among the founders. A Founder’s Agreement formalizes the initial planning conversations to ensure that there isn’t any confusion down the road when one party remembers the conversations differently than the other.

    2) Non-Compete: It is important that you check your contract with your current employer for any non-compete clauses prior to transitioning full time in your startup, especially if your startup is in the same industry. Similarly, be sure to place a non-compete clause in your employees contracts to ensure that they cannot steal your trade secrets and become your competition.

    3) Incorporation: Be sure to incorporate prior to raising capital as it will reduce the amount of tax that you pay when issuing yourself shares. If you delay incorporation until after you’ve raised a seed round your business will very likely have a much higher valuation and thereby holding you accountable for the increased value of those shares.

    4) Social Media: Social media can be a business’ best friend or worst enemy. Remember that all posts on social media are public and permanent, so be careful what you post. Create a company social media policy to help ensure the proper use of social media among your personnel. Always handle online criticism with positivity, transparency, and professionalism.


    5) Crowdfunding: Crowdfunding is becoming a rapidly growing method for raising capital. As a result, there are a lot of schemes that the government is trying to crack down on. Don’t put yourself at risk by overpromising and under delivering. Be sure to deliver on exactly what you promise. Also, be sure to read the terms and conditions for each site that you start a campaign on as they might be different from site to site.

    6) Website: If you sell products on your website there are a few very simple compliance issues that you need to be aware of. For example, you are required to list your terms of service, terms of use, terms and conditions, and privacy policy on the bottom of the page. Don’t catch yourself in a legal quandary because you didn’t take the time or money to consult with a lawyer upfront.


    7) Provisional Patent: Don’t wait until you start selling your product to protect your intellectual property. File for a provisional patent (or better yet, a utility patent) and protect yourself from day 1. Be cautions when speaking about your product to anyone outside of the company and do not share any trade secrets. Use non-disclosure agreements when appropriate, but realize that many parties, such as investors, will not sign them. Lastly, it is important to realize that, in most cases, you can discuss your startup/product/service without giving away anything that is truly proprietary.

    8) Unpaid Interns: State and federal guidelines dictate whether an intern should be paid. Should they determine that you hired an unpaid intern that should be paid you could be liable t pay back pay, back taxes, and penalties. Be sure to learn your local laws and abide by them.

    If you have a question about your Startup Funding or you’d like to discuss our business plan writing services, feel free to contact us for a free consultation!

    How To Determine Market Traction For Your Startup

    How To Determine Market Traction From The Startup Garage

    How To Determine Market Traction For Your Startup

    The major thing to know about the first few years of funding a startup business is that in order to attract investor capital you must accomplish certain milestones.

    Accomplishing milestones helps to reduce the risk associated with the startup venture.

    Investors are constantly assessing risk when evaluating a startup and obviously prefer those that assume less risk. Additionally, accomplishing milestones allows you to raise capital at a much higher valuation because you’ve thereby improved the risk-to-return ration (i.e. the riskier the business the more equity the investor will need to compensate the level of risk).

    There are seven main categories of milestones that most investors assess when evaluating a startup
    investment opportunity:

    Business Planning

    – Team Building

    – Market Traction

    – Legal

    – Operations

    – Product Development

    – Founder Leadership

    The specific milestones that you need to achieve within each categories varies depending on the type of business and the stage of capital that is being raised(startup round, seed round, series A, etc).

    In this post, we’ll be focusing on the milestones that demonstrate market traction.

    What is Market Traction?

    According to Naval Ravikant, the Co-Founder of Angel List, market traction is simply defined as
    “quantitative evidence of market demand.” Traction is proof that somebody wants your product, it communicated momentum in market adoption.

    Why is Market Traction Important?

    Per usual, it all boils down to risk for an investor. The more market traction you can demonstrate the less risk there is in the investment.

    How Do You Demonstrate Market Traction?

    Adequate market traction will vary at each round of capital simply because you have limited resources
    to demonstrate it. Furthermore, one of the major reasons that you are raising capital is because you
    want to grow your current traction.When raising capital from Friends, Family, and Founders in the Startup Round the amount of market traction that you can demonstrate is limited. You likely don’t have a product developed that is ready for market, so traction in the form of sales is not attainable. However, you can show potential traction by demonstrating the size of the market and trends that support your product claims and solutions.

    Additionally, you can conduct primary research such as surveys and conversations with potential
    customers and/or partners to help validate your value proposition. Lastly, you can put together a clear marketing plan to demonstrate how you will reach potential customers.

    When raising Seed capital from Angel investors you will need to take your market traction to the next
    level. This includes obtaining some Beta testers and ideally, some paying customers. You’ll need a full scale marketing plan that proves a significant market opportunity exists based on what you’ve learned about the market to date.

    Ultimately, you need to prove that you understand the sales cycle for your business.

    Lastly, when raising Series A capital and beyond from Venture Capitalists or institutional investors you need to show how you will scale the business. By this point, you want to deploy the capital raised in earlier rounds to not only show that there is a demand for your product but that you can scale the product. In order to demonstrate this you need to understand what it costs to acquire a new customer and what the lifetime value of that customer is.

    If you have a question about your Startup or you’d like to discuss our business plan writing services, feel free to contact us for a free consultation!

    Startup Weekend San Diego Powered By Google for Entrepreneurs Kicks Off

    Startup Weekend San Diego from The Startup Garage

    Startup Weekend San Diego Powered By Google for Entrepreneurs Kicks Off

    Google, which began in a garage nearly two decades ago, celebrates the entrepreneur in all of us in community events throughout the world.

    The objective of these events is to encourage entrepreneurs to learn, connect, and create companies that will change the world.

    Today, Friday November 14 2014- Sunday Nov 17th is time for participants of Startup Weekend San Diego to turn innovative ideas into reality. Over a mere 54-hour period teams of individuals will turn cutting edge ideas into newly launched companies that will be pitched to a panel of judges on Sunday evening. Participates will also be part of the Global Startup Battle, a virtual competition, where founder teams go toe to toe against nearly 200 cities. A feat, which will require various talent pools, excellent communication skills, and the ability to move at startup speed.

    This year’s event MEGA event will blend Web, Mobile, and Maker innovation. Tackling both hardware and software into makeable products. The first Startup Weekend San Diego ever to include hardware prototyping. Physical product or inventions will have the opportunity to gain hands on experience in using 3D printers, a laser cutter, electronics prototyping equipment, along with expert coaching

    There perhaps has never been an environment more appropriate to do so.
    This year #SWSD will be held in the new downtown San Diego library.
    A $185 million dollar modern construction, designed by esteemed architect Rob Quigley. Toped with an iconic steel and mesh dome, the structure promises to be the ultimate thinking cap for creative discovery.

    With Forbes Magazine naming San Diego the best place to launch a Startup in 2014, there has never been a better time in history, to immerse yourself and your business within the local Startup community. The Startup Garage is passionate about entrepreneurship and dedicated supporting the San Diego and Global Startup Community. We are proud to be sponsor, and coach at the event.
    Please stop by our booth and introduce yourself.

    Cheers to a Successful and Empowering Startup Weekend San Diego Powered By Google for Entrepreneurs.

    Whether you have a question about your Startup or you’d like to discuss our business plan writing services, feel free to contact us for a free consultation!