Writing a Mission Statement that Matters

Business Plan Mission Statement from The Startup Garage
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Your company’s Mission Statement is regarded as the guideline of your company’s direction. While also representing your company’s beliefs and values, your Mission Statement will give you goals and direction. It is an opportunity to show what you wish to accomplish and how you will go about doing so. These few lines of your business plan serve to create the identity of your company.

Your Mission Statement represents you and your ideals. While it a good idea to read other companies’ mission statements to form ideas, it is easy to get caught up in creating an identity that you think will appease the masses. Stay true to what you believe your company represents in terms of beliefs, value, and purpose – it’s easy to spot a fake.

What sets you apart? A great mission statement will set you apart from your competitors. It will help to show investors, employees, and customers know what your plans are and what gives your company a competitive advantage.

Why are you here? Your mission statement will help you evaluate your company’s growth over time. By consistently referring back to your mission statement, you can see if your company has stayed true to it’s purpose and assess what future steps the company should make.

State your purpose. The main question any mission statement should answer is: why does this business exist? It is critical to identity what makes your company special and to defend it’s purpose. Going further is being able to answer: if this company did not exist, what opportunities is the world missing out on?

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About Tyler Jensen

I work with entrepreneurs who are looking to attract investment and get out of the "Garage". I am passionate about helping entrepreneurs start companies that matter. I helped launch over 100 Companies, Non-Profits and Social Enterprises. I consider myself a serial entrepreneur, startup coach & trusted advisor. * Launching New Companies (For Profit, Non-Profit and Social Enterprise) * Expert Business Plan Writer * Extensive Network of Business Relationships focused on Launch & Rapid Growth of New Companies * Startup, Growth, Marketing, Technology, Web, Business Systems * Trusted Advisor to CEO’s & Entrepreneurs * Capital Raising Strategy Development * Startup Team Development The first company I started and sold is VAVi Sport & Social Club which grew to over 25,000 members in six years, was recognized as San Diego’s 30th fastest growing private company in 2006 by the San Diego Business Journal and 32nd fastest in 2007, and sold for over 25X the capital investment.