VC Funding for Retargeting Ad Companies Grew by 62%

VC Funding for Retargeting Ad Companies Grew by 62% from The Startup Garage
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Retargeting specifically refers to tools that display ads based on previous online activity from search history to website visits. Targeting has become big business with companies like Google, Twitter and Facebook launching their own dedicated retargeting platform. Retargeting covers a variety of different functions such as:

  • Search Retargeting – Companies that utilize consumer’s previous online search habits to deliver targeted ads.
  • Site/App Retargeting – Companies that deliver targeted ads based on past website and app visits.
  • Social Retargeting – Companies that mine social data including social networks and blogs to deliver targeted ads.

Year-on-year funding into retargeting companies (businesses that target ads based on past web behavior) has risen by 62% with year-on-year deal growth growing by 32%. In the last year, venture capitalists have invested nearly $217M in retargeting over 25 deals as depicted in the chart below.

The Startup Garage Enterprise. TSG Enterprise. In the last year, venture capitalists have invested nearly $217M in retargeting over 25 deals as depicted in the chart below.

The Startup Garage Enterprise. TSG Enterprise. In the last year, venture capitalists have invested nearly $217M in retargeting over 25 deals as depicted in the chart below.

According to CB Insights, close to 30% of deal activity in the space went to mid-stage financings at the Series B stage while seed/angel rounds only captured close to 14%.  California saw the highest amount of deal activity in teh space with more than 38% followed by New York at 19%.

The Startup Garage Enterprise. TSG Enterprise. In the last year, venture capitalists have invested nearly $217M in retargeting over 25 deals as depicted in the chart below.

The Startup Garage Enterprise. TSG Enterprise. In the last year, venture capitalists have invested nearly $217M in retargeting over 25 deals as depicted in the chart below.


 

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About Tyler Jensen

I work with entrepreneurs who are looking to attract investment and get out of the "Garage". I am passionate about helping entrepreneurs start companies that matter. I helped launch over 100 Companies, Non-Profits and Social Enterprises. I consider myself a serial entrepreneur, startup coach & trusted advisor. * Launching New Companies (For Profit, Non-Profit and Social Enterprise) * Expert Business Plan Writer * Extensive Network of Business Relationships focused on Launch & Rapid Growth of New Companies * Startup, Growth, Marketing, Technology, Web, Business Systems * Trusted Advisor to CEO’s & Entrepreneurs * Capital Raising Strategy Development * Startup Team Development The first company I started and sold is VAVi Sport & Social Club which grew to over 25,000 members in six years, was recognized as San Diego’s 30th fastest growing private company in 2006 by the San Diego Business Journal and 32nd fastest in 2007, and sold for over 25X the capital investment.