The Triple Bottom Line Goal of Sustainable Business

The Triple Bottom Line Goal of Sustainable Business from The Startup Garage
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Earlier, we wrote a blog post on California passing legislation creating new business structures for social enterprise. In this post, we’ll discuss what exactly the triple bottom line approach to sustainable business (social enterprise) really is.

Triple bottom line refers to the 3 “P’s” – Profit, People, Planet.  It is a term often connected to companies that are actively engaged in eco-friendly policies or community interests.  Like any business, a triply bottom line oriented business will focus on generating profits for its shareholders.  However, it will also focus on people, often by hiring immigrants or under-served members of the community.  Additionally, these companies will focus on providing the most ecologically friendly products and services and conducting business operations in a manner that is as friendly to the planet as possible.

Generally, the triple bottom line makes good business sense.  Though, the degree to which companies to proclaim a triple bottom line mission actually execute on the people and planet side of the equation is unique to each company.  While incorporating these key words to the company’s mission is a great way to gain support from certain market niches, its important to actually execute these practices so as to not alienate these same market segments.

More information about the triple bottom line principles can be found here.

Whether you have a question about the Triple Bottom Line of Sustainable Business, or you’d like to discuss our business plan writing services, feel free to contact us for a free consultation!
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About Tyler Jensen

I work with entrepreneurs who are looking to attract investment and get out of the "Garage". I am passionate about helping entrepreneurs start companies that matter. I helped launch over 100 Companies, Non-Profits and Social Enterprises. I consider myself a serial entrepreneur, startup coach & trusted advisor. * Launching New Companies (For Profit, Non-Profit and Social Enterprise) * Expert Business Plan Writer * Extensive Network of Business Relationships focused on Launch & Rapid Growth of New Companies * Startup, Growth, Marketing, Technology, Web, Business Systems * Trusted Advisor to CEO’s & Entrepreneurs * Capital Raising Strategy Development * Startup Team Development The first company I started and sold is VAVi Sport & Social Club which grew to over 25,000 members in six years, was recognized as San Diego’s 30th fastest growing private company in 2006 by the San Diego Business Journal and 32nd fastest in 2007, and sold for over 25X the capital investment.