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Mobile is Transforming Consumer Retail Behavior

Mobile Retail Development Trends from The Startup Garage

Multi-Device Retail Preference Multi-device usage is quickly becoming the norm in consumer behavior.  Consumers will research a product on their phone or iPad, test the product in a brick-and-mortar store, and go home to purchase the product online from their laptop computer.  While this shift to multi-device usage can make it difficult for marketers to […]

Submitting a Request for Proposal to a Web Developer

Website Development RFP from The Startup Garage

If you decide to outsource your website/mobile development to a third-party service provider you will want to put together a Request for Proposal (RFP) with your CTO before approaching potential vendors.  An RFP is a document that provides the information that a developer would need in order to provide you with a proposal for the […]

A Tech Company without a CTO is like a Bakery without a Chef

Chief Technology Officer from The Startup Garage

Every Tech Startup Needs a Chief Technical Officer Many entrepreneurs of successful tech-based companies do not come from tech backgrounds.  However, the biggest mistake that a non-tech entrepreneur launching a tech business is to neglect bringing on a tech savvy co-founder on the management team.  This is like a bakery or restaurant launching without a […]

Pricing Strategies Than Can Improve Sales

Pricing Strategy for Growth from The Startup Garage

The Right Price Can Make a Big Difference Using smart pricing strategies can make a big difference to your sales and help you succeed in a competitive marketplace.  Each product and service is unique and therefore what works for some companies may not work for others.  Nonetheless, the strategies outlined below may be a good […]

Angel Investment Trends in Q1 2013

Angel Investor Trends in 2013 from The Startup Garage

Angel Investor Valuations Remain Strong Angel investor median deal sizes increased as valuations remained strong in the first quarter of 2013.  The majority of deals went to healthcare, mobile and internet startups.  Highlights from angel investing in the last quarter include: The median angel deal size for Q1 2013 reached $680K – up 5% since […]

Understanding Barriers to Entry

Barriers to Entry from The Startup Garage

Entry into any market by a startup business is in some way possible, though it is often constrained by some sort of economic, procedural, regulatory or technical obstacle.  Such obstacles are often referred to as ‘barriers to entry.’  Some examples of barriers to entry include high startup costs, strict laws and regulations, inability to access resources, […]

Venture Capital Seed Investment and Re-Investment

Venture Capital Investment and Reinvestment from The Startup Garage

Seed Investment Rates Two international firms, 500 Startups and SV Angel, top the list for most active seed investment in 2010-2011. Below is a list of the 30 most active seed VC investors over the two-year time frame ranked based on number of deals they participated (graph thanks you CB Insights): Re-Investment Rates While 500 Startups […]

The Importance of Differentiation

Standout Competitive Advantage from The Startup Garage

When asked about their product or service, most entrepreneurs could go on and on with the various features and advantages.  However, once you ask them, “what makes your product or service desirably different?” their pitch begins to flounder.  They begin to fall back on their key features or advantages over their competition.  But, the question […]

Mergers and Acquisition Technology Report

Technology Report for Merger Acquisition from The Startup Garage

Rise and Fall As the technology, media and telecom sector experience massive growth spurred by seemingly endless innovation across the web’s various digital platforms, traditional media is becoming increasingly obsolete. The U.S. Information sector generated $1.26T in 2013 across 37 tech, media and telecom industries.  The industry is projected to increase 3.1% by 2018 despit […]

Narrowing Your Addressable Market Down To Your Target Market

Narrow Target Market with The Startup Garage

Before we go over some tips for narrowing your addressable market into a concise target market, lets first define these terms. Addressable Market The addressable market is the group of people (or businesses) whom might be interested in what you are selling.  It is the broadest umbrella of potential customers that your target or service […]