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How to Write a Positioning Statement

How To Write a Positioning Statement from The Startup Garage

Many first time entrepreneurs get tripped up on the positioning statement portion of their business plan and how it differentiates from their value proposition.  In this blog post, we will tell you just how to write a positioning statement.  Please refer to the following links for instructions on how to write a value proposition and the difference […]

How to Write a Value Proposition

How to Write a Value Proposition from the Startup Garage

When writing a business plan, many entrepreneurs get confused about value propositions and positioning statements. In this blog post, we will tell you just how to write a value proposition. Please refer to the following links for instructions on how to write a positioning statement and the difference between a value proposition and positioning statement. What is a […]

Funding for Social Media Monitoring All Dried Up

Funding Social Media Monitoring from The Startup Garage

Decline in Funding for Social Media Monitoring The Statistics Don’t Lie Late-stage financing for social media monitoring and analytics companies has all but dried up.  With exits sagging, clearly this fad has reached its conclusion.  Over the past year, $128M has been invested in such companies across 25 deals.  This represents a decline of both […]

What Is Your Core Competency?

What Is Your Core Competency? From The Startup Garage

Too many entrepreneurs and startups get caught up trying to be everything for everyone. You can always add features or sub-products down the road, but don’t lost sight of your mission and your core competencies.  Focus on one problem that your target customers have and solve it. Get Focused Once you start throwing in every decent […]

3 Games To Help You Generate Business Ideas

3 Games To Help You Generate Business Ideas from The Startup Garage

Generating a business idea takes creativity.  Fortunately, we can exercise our creativity like a muscle.  And it can even be fun.  Try these three games to inspire new ideas.  Who knows, it might lead to the next million-dollar startup! 1. Mix and Match What two products could be brought together for the first time to […]

5 Secrets to Sales

5 Secrets to Sales from The Startup Garage

As a new startup, you will find yourself doing some form of sales around the clock.  Selling investors or bank officers, selling potential strategic partners or key employees, selling customers and clients.  Sales is king in the new economy.  You success will be determined by your ability to generate revenue and sell, not just your […]

Behavioral Targeting and What it Means to You

Behavioral Targeting and What it Means to You from The Startup Garage

The internet is a constantly evolving mass of information that has only been around for a few decades, but is making a deeper and wider impact on global society each and every day. The concept of behavioral targeting is relatively new and is making an impact on each individual who uses the internet. What is […]

Social Media for Startups

Social Media for Startups from The Startup Garage

The global social media frenzy continues to gain momentum each and every day. The impact that social media popularity has had on the business world is immense.  Most startups and existing companies can no longer justify staying away from the trend because the benefits are too many. We will discuss these benefits and provide some […]

Understanding the Types of Social Media

Understanding the Types of Social Media from The Startup Garage

Social media is a great way to build awareness about your company as these sites allow community members to share their experiences with you and other members of the community.  A customer’s good experience with your products or services can lead to positive feedback and word-of-mouth buzz.  This feedback and word-of-mouth content spreads across social […]

Focus on the Customer

Focus on the Customer from The Startup Garage

When considering the business model of the sales for your startup, leave yourself the flexibility to cater to the precise needs of every specific customer. As your business is small you can do this better than your big competitors.  Accommodating the specific needs of every one of your customers is your competitive advantage.  You know […]