Tag Archives: Entrepreneur

Furry Innovation: Pets Are Startup Businesses New Best Friends

Furry Innovation: Pets Are Startup Businesses New Best Friends

It’s no denying it, we love our pets and we’re willing to spend countless amounts of money in order to enhance their health, happiness, and even appearance.

According to the American Pet Products Association an estimated $58.5 billion was spent on pets in 2014. With nearly $330 million on pet costumes for Halloween alone.

From OnDemand Pet Adoptions to “Furspray” the newest way to decorate your pet for special occasions, Pet Startups combine the love of animals with a high-growth business opportunity. However, along with business opportunities comes fierce competition.

Currently listed on Angel List, there are 490 Pet Startups with an average valuation of $3.7 million across a pool 1,012 Investors. Leading the pack and setting the investment stage are DogVacay and Bark&Co.

DogVacay offers an on demand approach to petsitting near home, having securing 4 healthy funding infusions since 2012. Including: $1 million dollar seed round in May 2012, $6 million Series A round in Nov. 2012, $15 million dollar Series B round in Oct. 2013, and $25 million in Oct 2014.

Bark & Co. leveraged an untapped business model of a monthly subscription box of dog goodies with BarkBox and continued to expand across several other major properties:

BarkPost: Your daily dose of doggy news
BarkShop: Spoil your pup with the very best
BarkBuddy: Find fluffy adoptable singles in your area
BarkLive: Amazing experiences for you and your dog

Also securing a steady funding infusion including: $25,000 in Jan 2012, $1.7million in July 2012, $5million Series A round in April 2013, and $15million Series B Round in July 2014.

Funding is so red hot for Pets Startups, if the U.S. pet products industry collectively was a Fortune 500 company, it would be bigger than Google, Dell, UPS, or Coca-Cola.

Meanwhile, like any high-growth industry, it’s attracting a new breed of startup entrepreneurs with furry ambitions.

Here are a few “underdogs” that captured our attention here at The Startup Up Garage.

XcDogs: Based out of Jackson Hole, Wyoming, and it connects people who travel with their pets to locals willing to pet-sit short-term who is actively seeking funding at this time.

CleverPet: a local San Diego Startup which with a “Smart” pet gadget that educates and interacts with your animal companion in your absence. CleverPet had a successfully funded Kickstarter campaign of $180,623 and appears to have a variety of undisclosed funding in Sept 2015.

Urban Leash: offers on demand dog walking and cat-sitting services from anywhere at anytime, who a secured a $99,500 seed round in Nov 2014.

AllPaws is OkCupid for Finding Pets to Adopt, Swiping left and right and sifting through profiles is a regular practice for people looking for love nowadays.

Through the website and app AllPaws, the same approach is being used for those looking for a four-legged soulmate. AllPaws raised $1 million in capital in April 2013.

Will the Pet Startups above disrupt the pet industry as we know it?
Only time will tell, if they’re barking up the right tree.

If you have a question about your Startup business idea or you’d like to discuss our business plan writing services, feel free to contact us for a free consultation!

7 Reasons Why Hera Venture Summit Is A Must Attend Startup Event

7 Reasons Why Hera Venture Summit Is A Must Attend Startup Event

On Aug 4, 2015 The White House, Tech Giants, Entrepreneurs, and Venture Capitalists across America committed to invest in the future of women in business.

A commitment that set the stage for previously untapped opportunities for female founders.

Leading the forefront of female entrepreneurship is the conglomeration of
Hera Hub= Female focused Co-working Space

Hera Labs= Female Focused Business Accelerator
Hera Fund= Female Focused Angel Investment Fund

On Saturday Sept 19th, Hera Venture Summit unveils a new face of Women in Tech Events

Below are 7 undeniable reason YOU’ll want to attend!

1. The Hera Venture Summit offers the ultimate platform for female founders and funders to discuss and collaborate in launching, growing and sustaining profitable businesses.


2. There’s not just 1 but 2 Keynote Speakers, excited to share their experience and expertise.



Elissa Shevinsky, a Startup CEO and Co-Founder at JeKuDo Privacy Company, a veteran coder, and editor of ‘Lean Out’ which encourages women to create their own culture in Tech Startups.



Consuelo Valverde, an Entrepreneur turned VC at SV LATAM Fund. At the age of 20, she founded one of the first PC manufacturing companies in Mexico and later on an IT learning institute.

3. Beautiful environments fuel inspiration. The event takes place at the University of San Diego an architectural dream, named by Travel+Leisure magazine one of the most beautiful college campuses in the United States. 


4. One-day intensive and interactive event. Often times events are spread across a weekend, 3 days, or even week long. The Hera Venture Summit takes Startup growth hacking to a new level, fully emerging everyone into the conversation in an action packed 10 hour event.

5. The theme of the event centers around “Building Bridges” both locally, binational, and globally. Holding course to the idea that through each other’s diversity comes expansion, both personally and professionally.

6. 7 Panels of unique content, covering everything from topics of gender investing and female founder ROI to how to become a female angel investor.


*Tyler Jensen founder of
The Startup Garage will be will be part of the panel

“All about the Financials.”

7. Happy Hour, the event concludes with the ultimate networking opportunity over cocktails. The perfect place to share insights gained throughout the day, and make life long connections.

Now that you’ve decided to join us be sure to say hello to The Startup Garage Team!

Tickets can be bought here>> Hera Venture Summit 9/19

Feel free to enter promo code startupgarage40off for $40 off this once in a lifetime event.

The White House Challenges Inequity In Startup Tech

The White House Challenges Inequity In Startup Tech

On Tuesday August 4, 2015 President Obama hosted the first-ever White House Demo Day.

The Demo Day was a chance for 90 entrepreneurs from over 30 diverse companies across the country to share their entrepreneurial journey.

Conversations centered around empowering underrepresented entrepreneurs and encouraging venture capital firms and Tech Giants to invest women and minority groups. As it currently stands The White House says about 3 percent of U.S. startups backed by venture capital are led by women, and about 1 percent are headed by African-Americans.

“We’ve got to make sure that everybody is getting a fair shot— the next Steve Jobs might be named Stephanie or Esteban,” Obama said. “We’ve got to unleash the full potential of every American— not leave more than half the team on the bench.”

The event opened the doors for communication, while inspiring diversity in America’s startup culture and economy. It also included strong calls to action to both the public and private sectors.

On the public side of things, the administration has been working with over 40 venture capital firms (including but not limited to A16Z, Intel Capital, Kleiner Perkins Caufield Byers, and Scale Venture Partners) that collectively have more than $100 billion under management, and are committing to new hiring practices that advance opportunities for minorities.

“You actually can make better-informed and more profitable investment decisions with a diverse team,” he said. “This isn’t about social justice alone. This is about social justice and making more money.” said said Ray Leach, chief executive of JumpStart

Tech giants like Google, Amazon and Facebook also pledged to foster inclusion in the tech space, announcing new plans to boost hiring of women and minorities, as well as additional innovative approaches.

For example; Google announced it will be hosting it’s first ever Women’s Demo Day later this year. The event will feature women-led startups from around the country pitching to a group of judges at the Googleplex. Meanwhile, IBM is committing to expanding its partnership with Girls Who Code to empower the next generation of female software developers.

The United States has always been a melting pot of opportunity, attracting and highlighting diverse talent and entrepreneurial skill-sets. In the 21st century a successful “marriage” between the U.S. government, Startup tech industries , VC firms, and entrepreneurs has the power to bring the American Dream to life in ways previously unprecedented.

If you have a question about your Startup business idea or you’d like to discuss our business plan writing services, feel free to contact us for a free consultation!

The 12 Best Startup Accounts To Follow On Twitter

The 12 Best Startup Accounts To Follow On Twitter

The Startup Garage team scoured Tweeter to bring you 12 diverse Startup resources full of rich content, active engagement, and follower traction worth following.

1.Funders and Founders@FundersFounders 19.7k followers

Are you a visual learner? @FundersFounders easily explains Startup Entrepreneurship visually through simple, fun, informative infographics that will help you thrive as an Entrepreneur.

2. Tech Cocktail @TechCocktail
51.9k followers

An online hub that brings the tech & startup ecosystems together on and offline.
Covering Startup news, how to’s, and upcoming events.

3. CB Insights @CBinsights
12k followers

A Venture Capital Database with detailed research reports, that helps track the world’s most promising private companies, their investors, acquires and the industries they compete. 
Helping entrepreneurs make smarter, faster, wiser business decisions.

4.Seed Sumo @SeedSumo
5,300k followers

A Superhuman Startup accelerator based out of Texas. @SeedSumo delivers a wide variety of worthy tweets, trends, and mentorship.

5. Startup Digest @StartupDigest
66.7k followers

Locally grown fresh Startup events in your area and around the world sent directly to your inbox. Designed to keep you in the Startup know.

6. Mashable – Startups @mashstartups
100k followers

Digital Culture news at your fingertips. An essential Startup resource for inspiration and fun, curated by a staff of rad contributors, who have set out to empower others.

7. 500 Startups @500Startups
354k followers

“Meet our badass, global family of startup founders, mentors, and investors” need I say more.
This startup accelerated was founded by Paypal and Google alums and lives and breaths Silicon Valley.

8.Derek Andersen @DerekjAndersen
13.3k followers

The founder of @StartupGrind (another resource to take notice of) As he grinds and hustles through the Startup community. *SideNote: He recently turned up his Instagram game introducing StartupGrinder, for a “behind the scenes” perspective.

9. Forbes Woman @ForbesWoman 294k followers

Success Tools and Tweets for today’s ambitiously entrepreneurial women. Tweeting through the lens of the world’s most interesting woman.

10. Startup Quote @startupquote 34.7k followers

Well you guessed it… Quotes that only an entrepreneur would love & other innovative wisdom to ponder. *Side Note at the time of writing this article @Startupquote has been on Twitter hiatus since May 18th 2014. Technically bouncing them off our list, but still worth referencing in times of need.

11. AlleyWatch @AlleyWatch
10.9k followers

A platformed designed to foster the Startup community. Providing invaluable information for every state of the Startup lifecycle, from the dreamer to the serial entrepreneur.

12. Product Hunt @ProductHunt 85.6k followers

Products that are set to disrupt the market in some shape or fashion. Be warned browsing these tweets may leave your brain swirling in a sea of ideas and innovation.

Be sure to check out “28 Essential Hashtags To Use For Your Startup Business”

The Importance of Bookkeeping for a Startup Business

The Importance of Bookkeeping for a Startup Business

Bookkeeping, by definition, is the process of recording a company’s financial transactions and history.

It is the first step in the broader accounting process which involves reporting and analyzing data to make business decisions.

Many entrepreneurs find that they are wearing too many hats as it is and they just
don’t have time to dedicate towards proper bookkeeping.

However, bookkeeping is crucial for any startup for several reasons:
First and foremost, it helps companies make better financial and management decisions. Proper bookkeeping can help you understanding the key financial benchmarks that determine whether your company is operating successfully or not. Bookkeeping also helps with managing cash flow and answering questions such as: who owes you money, who do you owe money to, when should you send an invoice, when are your bills due, etc.

Second, consistent bookkeeping will help minimize the headaches when it comes to preparing your annual taxes. If you can provide your accountant with a well maintained balance sheet, cash flow statement, and profit and loss statement he/she will be able to dedicate their time towards making sound tax decisions rather than fixing problems with the financial statements.

Third, sound books will help you with planning your business’ next steps. By understanding key benchmarks such as cost to acquire a new customer and cost of goods sold you can begin to make educated decision about the best way to grow your business.

Fourth, investors require solid books. The frequency of which you report financial records will be determined by you and your investors. In any case, the more automated and uniform your financial reporting systems are for reporting crucial financial information the happier your investors will be. It will show to them that you understand your cash flow needs and the business key performing indicators that will allow the business to scale.

Furthermore, when raising capital, sound records will instill confidence in your investor and significantly increase your likelihood of receiving a check.

Now that you are on-board with the important of bookkeeping for a startup, let’s look at 10 of the most common types of bookkeeping accounts for a startup or any business for that matter:

Cash:

This is your most basic account and it tells you exactly how much cash you have in your
bank. Many businesses will monitor their cash account by separating cash receipts and cash
disbursements.

Accounts Receivable:

Not all companies will have accounts receivables. Receivables represent
money that is due from customers and is therefore only applicable to companies that sell
products or services prior to collecting payment or a portion of the payment upon the time of
sale. Tracking receivables will help you understand cash flow and keeping a detailed list of your various receivable accounts will help you stay on top of billing and invoices.

Sales:

The sales account is closely tied to cash and accounts payable but provides slightly
different insight. Sales is where you track anticipated incoming revenues from what you sell.
Tracking sales accurately will help you understand whether your business is on track to meet
predetermined metrics and benchmarks.

Accounts Payable:

Similar to accounts receivable, accounts payable represent money that you
owe to your suppliers and vendors for products and services that you did not pay for entirely
upfront. Tracking your payables will help you with managing cash flow, ensuring that you don’t
pay your bills twice, and may even make you eligible for discounts if you are able to pay early.

Inventory:

While inventory is not equivalent to cash or accounts payable it is certainly an asset on your balance sheet that needs to be carefully accounted for and tracked. Properly managing your inventory will help with understanding cash flow and anticipated production runs.

Loans Payable:

You loans payable account tracks the amount of capital that you’ve borrowed, how much you still owe, and how much is due in the next billing cycle.

Purchases or Cost of Goods Sold:

This account helps you understand the cost of delivering your product and service and when subtracted from your Sales account you end up with gross profit.

Payroll:

Payroll is the biggest expense for most businesses and should be monitored closely. Maintaining an accurate payroll account will pay dividends when it comes to tax and
government reporting requirements not to mention understanding your personnel expenses.

Retained Earnings:

Retained earnings are simply profits that are not paid out to owners or shareholders. Retained earnings are cumulative, or a running total, and demonstrate the profits that are reinvested back into the business.

Owner’s Equity:

This account simply tracks the capital investment that the owners’ have put into the business. This account is particularly pertinent if there are multiple owners who have put in disparate amounts of capital.

If you have a question about your Startup business idea or you’d like to discuss our Book Keeping Management Services, feel free to contact us for a free consultation!

The Femaleprenuer: Exclusive Q& A with Four Influential Female Founders

The Femaleprenuer: Exclusive Q& A with Four Influential Female Founders

1975 may have been the year in the United Nations declared “International Women’s Year.”

Now 40 years later 2015 is shaping up to be momentous year for female founders, with over 9 million women-owned companies in the United States.

The Startup Garage interviewed 4 diverse femaleprenuers on the state of entrepreneurship today, practical advice, and what they believe the future holds for entrepreneurs.

Do you Feel the business world is shifting for female entrepreneurs?

Travis Loring Co-Founder ofMonthly Express:

I believe the world is shifting in general and gearing up for a major adjustment in the rise of female entrepreneurs. I feel that in this area of business it is more acceptable for a woman to start her own company rather than rise to the top of a corporation. Even though we have seen a dramatic increase in women occupying the c suite level. When a woman decides to start their own company, they are paving their own road, not conforming to a more traditional route with traditional ideals. This is true however for all entrepreneurs, so I believe it is only natural for women to take this path as well.

Ana Bermudez Founder of TAGit:

Absolutely! In the past 10-years, there have been many successful female-focused businesses like Hera Hub, Chic CEO, and Geek Girl who empower, educate, and provide resources for female entrepreneurs.

Delara Fadavi CEO and Co-Founder of MeegoTech:

While there is still a huge discrepancy in the number of women vs men actively involved in business and entrepreneurship, I think that the increasing number of women in influential roles, like Elizabeth Holmes of Theranos, Marissa Mayer of Yahoo, Lori Greiner on Shark Tank, or even Jessica Alba who co-founded The Honest Company, are role models who are challenging the status quo of a male-dominated business world. Because of these role models and the Female Entrepreneur support networks more and more women are seeing the opportunity in pursuing entrepreneurship. I think that the business ecosystem is changing as is the entrepreneurial culture, which is indiscriminately focused on achieving results , rather than following an existing business structure. Revolutionizing how the general public sees business, and I making it more enticing for women to jump in.

Natacha Gaymer-Jones Founder of LegalTap:

Yes, I do feel that the world is shifting for female entrepreneurs slowly but surely. Regardless of gender it’s all about who you know. Networking is key.

What Does Success Mean To You?

Travis Loring Co-Founder of Monthly Express:

Success means travel. My wife and I became entrepreneurs to be able to provide for our family and travel. We wanted no restraints and no bosses. Both of us dreamt up our company on our honeymoon in Capri and right then and there decided we could do this. Like a Doctor or a Lawyer goes to school for years, we decided to put in time to grow our company for the freedom it could provide.

Ana Bermudez Founder of TAGit:

Success is subjective to a person’s personality, and I believe a successful person is one that finds joy in what they do.

Delara Fadavi CEO and Co-Founder of MeegoTech
:

Success to me is creating something that improves society or helps people live happier and healthier lives, and being able to see the project from start to finish.

Natacha Gaymer-Jones Founder of LegalTap:

Success to me isn’t the amount of money you have in your bank account, but it’s the knowledge you have gained. It’s cliche to say but it’s all about the journey.

Who’s your go to source for business advice and inspiration?

Travis Loring Co-Founder of Monthly Express:

My aunt Laura Slatkin, founder of NEST Fragrances in NYC. She has always been my source of inspiration, but now serving on the board of directors of MonthlyExpress she has provided me with guidance and invaluable advice. Being a successful entrepreneur herself is incredibly inspirational and makes me think less of the gender gap and more about just working hard. I believe that to be successful and or woman you have to want it. Also having like minded people around you for support and advice is necessary, no matter who you are.

Ana Bermudez Founder of TAGit
:

Family, friends, mentors, and former business partners have become my pillars of advice and inspiration as I trek through this entrepreneurial journey. Different entrepreneurs have different personalities and styles. I enjoy surrounding myself with people who challenge me, provide a different perspective, and aren’t afraid to tell me the truth, no matter how uncomfortable or unpopular the truth may be.

Delara Fadavi CEO and Co-Founder of MeegoTech:

I don’t have a single person or source I go to for business advice; I like getting multiple opinions and extracting my own conclusions. With regards to my current startup, Meego, which is a simple motion-based security alarm to prevent laptop theft, I have been getting a lot of advice about how to from seasoned entrepreneurs and individuals, who have manufacturing experience from large tech companies. For more general advice and inspiration, I enjoy listening to Stanford’s Entrepreneurial Thought Leaders podcast and watching ABC’s Shark Tank.

Natacha Gaymer-Jones Founder of LegalTap
:

I have several female mentors around me. One is a good friend of mine and business associate Suzanne Abate, who is the Founder of MyTimeBlocks, she gives me the straightforward no BS advice that always seems to hit the nail on the head when I need input. I also am the director of a women tech organization here in LA that has also been invaluable.

What female would you like to see on the $10 bill in 2020?

Travis Loring Co-Founder of Monthly Express:

First let me say that there are many women who belong our currency. I do wish that it was the $20 dollar bill because it is a much more common denomination. Who really has $10’s in their wallet? Harriet Tubman comes to mind as well as Wilma Mankiller. I think often we loose sight of our countries history. Both Native American suffrage and Slavery (suffrage). We see our founding fathers all the time but we are hardly reminded of the very real struggles of our nation. I think it makes us forget our founding principles and keeps us hostile in many ways. A reminder of the fight will humble most of us.

Ana Bermudez Founder of TAGit:

Any female! The U.S. is the largest economy in the world, and it didn’t reach that coveted position with a single gender, race, culture, belief-system, etc. Our currency should reflect the melting-pot that founded, and continues to push the U.S. economy forward.

Delara Fadavi CEO and Co-Founder of MeegoTech
:

While currency typically features political figures, I would love to see a female scientist like Barbara McClintock on the $10 bill. Her discoveries of mobile genes in maize were foundational to modern genetic engineering, which is hugely important in today’s most cutting-edge medical advancements. I believe that honoring a scientist on our currency will also show how important STEM (science, technology, engineering, and math) fields are in the advancement of our country.

Natacha Gaymer-Jones Founder of LegalTap:

Marrisa Mayer of course! Favorite quote by her, “Search is an unsolved problem.”

What Is A Must read book or movie for entrepreneurs?

Travis Loring Co-Founder of Monthly Express:

“The Art of the Deal” this is not because of the author, but because of his relentless nature. I also read a lot of leadership books. Entrepreneurs are leaders, they are not bosses, or managers. Leaders have the ability to inspire and build confidence, it’s a trait I believe is within everyone but needs to be refined. My favorite book is George Washington,” Lessons in Leadership.” In this book Washington teaches us how to build relationships, think outside of the box, and not be afraid to fail. The book is not as straight forward as the Entrepreneur books that are out on the market today, but his lessons are practical and easier than you think to put into practice.

Ana Bermudez Founder of TAGit:

I have read many books throughout my career that have inspired me to be a better student, leader, business executive, and entrepreneur. I encourage entrepreneurs to always read, and to read diverse material. Paulo Coelho’s, The Alchemist, is a popular, highly-inspirational, and easy read.

Delara Fadavi CEO and Co-Founder of MeegoTech
:

“inGenius: A Crash Course in Creativity” by Tina Seelig–This book isn’t the typical ‘how to be successful in business’ text, but I believe creating something memorable, or being someone irreplaceable requires you to be different, and that’s where creativity comes in. This book helped open my eyes to concrete ways to encourage myself to be more creative.

Natacha Gaymer-Jones Founder of LegalTap:

“Thinker Toys” by Michael Michalko, an amazing book that teaches you how to think about creativity and how to apply it in your daily life! Such a good book when you are in a rut and you need some inspiration! There are a lot of Aha moments as you turn each page!

Who’s in your business network?

Travis Loring Co-Founder of Monthly Express:

My network consists of a variety of people from tech geeks to beauty founders. Being from NY helps open my network and quickly, but living in Florida helps me make a difference on a local level. I am a past president of South Florida Interactive Marketing Association and that has absolutely helped MonthlyExpress get the right vendors in place to make our company successful.

Ana Bermudez Founder of TAGit:

Only the most amazing people, of course! Businesses rely on relationships (customers, investors, partners, etc.), and I enjoy growing my business network by becoming friends with individuals who are as motivated, driven, and trustworthy as I am.

Delara Fadavi CEO and Co-Founder of MeegoTech:

Dr. Jay Kunin and Kim Davis-King who I met through startup accelerators at the University of California, San Diego are my primary business strategy advisors. I also communicate with Mike Krenn, President of the San Diego Venture Group, for financial advice. I also have met with Nick Woodman, CEO of GoPro and UCSD alumni, for marketing advice, and he has been incredibly supportive and enthusiastic about our laptop security product.

Natacha Gaymer-Jones Founder of LegalTap:

Great question, in my business network are some of the most talented web developers, VC’s and entrepreneurs. I never separate work and play because I find it important to align all areas of my life with people that will stimulate growth. I never put my pencil down if that makes sense.



What’s the best piece of advice you’d give to other female founders?

Travis Loring Co-Founder of Monthly Express:

Be confident and know you can do it. You will fail a lot, and you will feel like the world is caving in, but keep going because it’s worth it. Be yourself too. Don’t think that its a mans world…it isn’t, its just the world. You may come across some adversity but chances are you won’t. And if you do, push through because thats the struggle everyone has. Also, be a woman. Don’t be a man. And don’t let anyone tell you to “man up” or “think like a man”. You are a woman so be one and be proud. You got this!

Ana Bermudez Founder of GetTagit:

Prepare yourself for one of the most arduous, challenging, and most rewarding journeys of your life! Commit to the process that it takes to reach your goals, and surround yourself with people who care about your success. Most importantly, enjoy every step and every milestone in your journey.

Delara Fadavi CEO and Co-Founder of MeegoTech:

I don’t think that female entrepreneurs need different advice than men; in order to be successful as a founder, you need to be working on something that you 100% believe in. Money should not be a driving factor in why a founder pursues a project; rather, I think that financial success will come as a result of creating something that betters society, and that can be scaled to make a sustainable profit.  However, as a woman walking into a male-dominated meeting or conference, it can be intimidating at times, and my best advice for these situations is to stand tall and be confident in yourself and your knowledge. I have sensed that it can sometimes be more challenging to gain credibility in these types of situations, but that’s why I think it is always important to carry yourself like you mean business.

Natacha Gaymer-Jones Founder of LegalTap:

Finish what you’ve started! So many people I’ve come across have amazing ideas but their execution is poor. If you really want to move up in the world and compete side by side it takes diligence, patience and above all heart.

Thank you to all the female founders above, as well as those unmentioned. We applaud you for your courage, dedication, and entrepreneurial spirit..

If you have a question about your Startup business idea or you’d like to discuss our business plan writing services, feel free to contact us for a free consultation!

28 Essential Hashtags To Use For Your Startup Business

28 Essential Hashtags To Use For Your Startup Business

Hashtags or the #symbol were originally created as a way to categorize messages, making it easier for users to find messages with a specific theme or content.

Hashtags ultimately help connect your Startup Business with an audience that shares similar interests, views, and insights.

When used routinely along with captivating relevant content, hashtags have the power to unleash tremendous value for your social network.

The hashtag list below includes hashtags that are in the “sweet spot” for growing your sphere of influence on both Twitter and Instagram.

These are hashtags that have been used over 2,000 times but less than 10,000. Therefore, they’re well known hashtags, yet not overly trending at this time. This sweet spot will allow for making it more likely your Startup’s content won’t get lost in the noise.

Funding: Hashtags relevant to raising capital for your Startup.

    #PrivateEquity
    #GetFunded
    #VentureCapital
    #Bootstrapping

Life: Hashtags relevant to the day to day working of Startups.

    
#TechStartup
    #StartupGrind
    #StartupBusiness
    #StartupCompany
    #StartupQuotes
    #StartupProblems
    #LeanStartup

Entrepreneurship: Hashtags relevant to being a Startup Entrepreneur.

    #EntrepreneursOfInstagram
    #Entrepreneursmindset
    #HappyFounders
    #FemaleEntrepreneur
    #WomeninTech

Business:Hashtags relevant to the business components of a Startup.

    #BusinessStartups
    #BusinessTips

Culture: Hashtags relevant to the culture and Startup environment.

    #SharingEconomy
    #TechnologyTuesday
    #InternetofThings
    #HustleHardWednesday
    #SharktankNation
    #TechnologyTuesday
    #WearableTech/#WearableTechnology

Trending: These are very popular and widely used Startup Hashtags.

They fall outside the scope of the “sweet spot” but are still worth leveraging.

    #Entrepreneurship
    #SiliconValley
    
#StartupWeekend
    #Startuplife

    #Innovative
    #SharkTank
    #Entrepreneur/ #Entrepreneurs
If you have a question about your Startup business idea or you’d like to discuss our business plan writing services, feel free to contact us for a free consultation!

SEC Oks Equity Crowdfunding with Regulation A+ Changes to the JOBS Act

SEC Oks Equity Crowdfunding with Regulation A+ Changes to the JOBS Act

On March 25, 2015 the SEC amended Regulation A, commonly referred to as Reg. A+, to further implement Title IV of the JOBS Act.

The amended regulation seeks to create an environment where emerging enterprises can efficiently raise public capital through crowdfunding.

Historically, Reg A has not been widely used for two reasons:
1) the $5M offering size limit was perceived as too low

2) the blue ski registration and qualification requirements were too onerous.

To address these concerns, Reg A+ increases the offering size limit to $50M in a Tier 2 offering and up to $20M in a Tier 1 offering.

Additionally, certain Reg A+ companies will be able to avoid the SECs blue sky reporting regime.

Reg A+ are public offerings, similar to an IPO, however the regulatory obstacles are far lower thereby making this type of investment much more accessible to all investors, accredited or otherwise.

This is particularly welcoming to small and medium sized businesses that struggle to raise capital from high net worth investors or institutions. These small and medium businesses can now raise capital from a much larger pool of investors (commonly referred to as the crowd) which will increase capital formation thereby growing jobs and the economy as a whole.

There are still many nuances associated with Reg A+ but overall the SEC’s amendment is widely seen as a step in the right direction. Some of the differences between Tier 1 and Tier 2 regulations are outlined the chart below:
Equity Crowdfunding From The Startup Garage

If you have a question about your Startup business idea or you’d like to discuss our business plan writing services, feel free to contact us for a free consultation!

4 Reasons Why Startup Week San Diego Is Good For Your Life & Your Business

4 Reasons Why Startup Week San Diego Is From The Startup Garage

4 Reasons Why Startup Week San Diego Is Good For Your Life & Your Business

Celebrating and participating in local innovation has never been cooler for San Diegans, thanks to Startup Week San Diego.

Located in the heart of downtown SD June 14th-20th.

This action packed 6 day event is designed to be the premier catalyst for innovation, creativity, and entrepreneurialism.

If you haven’t decided to attend, volunteer, or showcase at the event yet, here’s 4 solid reasons why doing so is good for your life and business.

1.Cutting Edge Information and Education Resource:

Have you ever wanted to be in the know, while helping to create the future? Welcome to the innovation and information highway. #SDSW is the ultimate platform to learn from leaders in Software as a Service (SaaS) including mobile tech, consumer internet, hardware, and defense technology.

Here’s a sneak peak of a few speaker’s topics you won’t find elsewhere:

    “$h!T Founders Don’t Talk About” speakers Mel Gordon Co-founder of TapHunter along with Bryan Hall Co-Founded his own engineering services company, and David Warren CEO of the mobile app LIA, share honest, raw, and insightful stories from the front lines as a Startup Founders.
    “How to Launch A Product on Kickstarter” crowdfunding your business has never been easier and in some cases more complicated. 3 San Diego Startups share with you their journey and the how to’s of launching and successfully getting funded on Kickstarter.

2. Explore & Enjoy San Diego Venues Like Never Before:

San Diego Startup Week doesn’t believe in stuffy conference rooms or returning to the same boring location day after day.

The roster of venues includes: the newly constructed $185 million library, the Broadway Pier which is located directly on the harbor, Mission Brewery where craft beer is their passion, and a handful of cool Startup incubators and accelerators where you’ll experience startup work culture firsthand.

If you’re ready for a real adventure we recommend the “Startup Crawl” on Weds June 17th from 7-9pm.
Groups will trek or crawl to various San Diego Startup and Tech companies for office tours, product showcases, and samplings of local craft beers.

3.Exceptional Networking Opportunities

You’ve heard it before “Your Network is your Net Worth” Startup week promises to infuse a community of thriving business and creative minds together with fun relationship building
activities.

The Startup Garage Team recommends showing off your stellar networking skills at Startup Week Launch Fest on Sunday June 14th from 3-6pm outside on the Broadway Pier, featuring food, live music, and even LED hula-hooping!

4. Great Way To Invest in your Education, Yourself, and San Diego Businesses

Whether you’re an SD local or visiting for your first time there’s no denying the entrepreneurial spirit is thriving with in this beach city. There’s never been a better time to invest in those things that matter most.

All access passes for the entire WEEK tickets are only $50 per person, and current students can attend free of charge. And if you find yourself wanting to assist, and gain a more behind the scenes perspective, sign up to get involved as a volunteer here>> Volunteer

Now that we’ve giving you our Top 4 for Reasons to check out #SDSW, we hope you have the opportunity to enjoy San Diego Startup Week and all it’s unique offerings.


The Startup Garage Team looks forward to hearing about your experience at #SDSW tag us in your social media posts #TheStartupGarage and share with us any tips or lessons you may have learned throughout the week. Enjoy!

Looking 3 Steps Ahead: What Comes After the Startup Ideation Phase

Looking 3 Steps Ahead: What Comes After the Startup Ideation Phase

What are the next steps after you come up with an idea for a new business?

After the ideation phase of a business, many teams loose focus. Fortunately, there is a tried and true blueprint that successful companies in all industries have followed in order to take a business entity from a spreadsheet into the real world.

Here are the three steps that all would-be Startup companies should consider after the initial visualization.

1 – How do you evaluate the current target market and market saturation? 

Identifying competition should be first on the list of any start up. This will help a company to more accurately define its own role in the marketplace, narrowing the sales funnel and eventually increasing the ROI of all marketing efforts. 

A high percentage of the first funds that you receive for your business idea will likely be earmarked for a highly detailed differentiated market analysis. Google Trends and the Google Keyword Tool are a great place to start, but the search should definitely not end there.

A startup company should consider geographic and demographic data from across the board in order to identify the audience that is making the current purchases of the products that it is considering selling.

More than 50% of businesses now include Facebook and Twitter commentary in their overall assessment of market saturation. If there are many comments about a product or industry trend, but most of the comments are negative, this means something much different than commentary that is overwhelmingly positive.

Researchers should be attuned to the fact that Facebook is prone to be much more negative than Twitter regardless of issue.

2 – How do you determine if your idea is profitable and scalable?

Profitability is a function of the perceived market value of your product, which can be approximated by a price/value industry matrix, minus the expenditures of your company per unit produced. With a volume that outpaces your fixed costs, you have a viable business structure, at least in theory.

Scalable ideas must incorporate variable costs such as taxes, marketing, promotion, distribution and government compliance into the equation. These kinds of calculations may require some professional assistance, but they should be determined before the initial start of production.

50% of businesses, and 60% of investors, want to see some sort of breakeven analysis in an initial business plan in order to help determine the overall viability of a would-be company. This should definitely be included; however, it should not be the end of the marketing analysis. Although it can be quite difficult to project profitability without a round of sales, every company should attempt to do this without exaggerating results, especially if multiple rounds of funding will be required to retain viability.

3 – How do you secure the flow of your marketing information to your customer?

One of the first things that an embryo company should consider is its niche in the marketplace. This is incredibly important in order to solidify the proper distribution of the marketing message. No matter how big or small a company, compliance with the current flow of information is critical. Business no longer runs the world of business – telecommunications does. This will only become more apparent as time goes on.

Currently, less than half of the Fortune 500 is mobile compliant by the standards of Google. 70% of those companies barely pass muster. 100% of these companies are spending millions in order to become fully compliant.

As of April 2015, any company that is not fully compliant by Google standards will begin to
lose visibility within the search engine, especially within the mobile search market. If this is a priority to a multibillion dollar company, this is a virtual death sentence to any high growth start up.

Guest Blogger Cameron Johnson is a business consultant and entrepreneur.
Over the course of his career he has conducted case studies on both social media optimization and non-profit marketing. Cameron has also had the opportunity to speak at international business conferences and was recently recognized as one of the world’s top 100 advertising experts to follow on social media