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Startup Resources and Investor Products from The Startup Garage

Executive summary

Established in 2008, Go Green Yoga Mats sells eco-friendly yoga products in the continental United States. Owners Tyler and Hunter Jensen envision turning gogreenyogamats.com into the #1 seller of eco-friendly yoga packages and products in the US. They will be successful through good business practices, fast delivery, quality products and a comprehensive marketing plan.

The yoga industry has 16 million participants and is continuing to grow.1 The green movement is also on the rise with people becoming more conscious about how the decisions they make will affect the environment. Consumers are spending more time researching products online before making purchases as well as actually purchasing products online rather than going to a brick and mortar stores.

There are several competitors in this industry including large organizations with online and brick and mortar stores as well as smaller companies that only sell online. Go Green Yoga Mats plans to set itself apart through their high quality products and package deals. They offer a variety of eco-friendly yoga mats and package deals for consumers to choose from. They even have a “MATmatcher” to help customers determine what option is best for them. All of their products are sold at the same or lower price than their competitors making them a better choice for most consumers. The website also contains additional information about yoga so consumers can gain more knowledge about the industry while they shop.

The key in this industry is to create a user friendly and trust worthy company that sells high quality eco-friendly products with great customer service.

Go Green Yoga Mats marketing goals are to increase website traffic by at least 15% each month. They plan for their sales on e-bay to have a similar increase of at least 15% each month.

Hunter Jensen and his team of 1-2 staff members handle software development and some marketing at the Pacific Beach office. Accounting, customer service, marketing, and order fulfillment are handled by Tyler Jensen and a team of 1-2 staff members at the Solana Beach office.

The company expects to generate revenues of $254k in year one, $504k in year two and $1,074k in year 3 with very low costs associated with overhead.

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