Your Startups Pre-Launch Checklist: Logo (Part 11 of 14)

Logo's from the Startup Garage
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How to Create a Killer Logo

Over the past few weeks we have gone over the important legal and financial preparations that your startup needs to take before it launches. Now were going to get into some fun stuff: marketing tools! We will cover logo design, websites, business cards, and fliers. Marketing can be an enjoyable and creative process, but you still are creating some extremely important aspects of your company, so take the process seriously! And remember, we at The Startup Garage do offer Marketing Plans that are specifically tailored to your company, so if you hit a snag do not be afraid to call us for a free consultation.

Why are Logos Important?

The first marketing need we will discuss will be creating a standout logo. If you have written a business plan, you probably have a pretty good idea of what your brand is, and the information you want to communicate. A logo is central to making this work! Your startups logo symbolizes what your company stands for, establishes your identity, helps build customer loyalty, and provides a professional look. There are three different types of logos:

  1. Font based logos
  2. Logos that illustrate what a company does
  3. Logos with abstract graphics that customers link to the company’s brand

How Do I Create a Logo?

Your first step is going to be to gather a brain trust to brainstorm what message you want your logo to send to your customers. Make sure that one person is designated to make the final decision. Here are some helpful things to consider while you and your team are chugging along:

  • See what the competitions logos look like
  • Focus on your message
  • Make sure its functional
  • Keep in mind how your business name will affect your design
  • Illustrate your businesss strengths in the design
  • Dont use clip art
  • Avoid fads

How Much Do Logos Cost?

After you have come up with what you want your startups logo to convey to your audience, the next step is to hire a designer. Keep in mind not to pick a designer solely based on what he or she charges. That will just lead to headaches. Instead, shop around and try to find a designer who understands what you want your logo to say. Most designers have a portfolio, so take a look at that to see if the look and feel of their work fits your brand well.

Things to keep in mind when getting your logo designed:

  • Make sure the logo is high resolution. 72 dpi is fine for the internet, but it should be higher for printing.
  • If your logo has words, know what the font is so you can match other marketing materials.
  • Check to see if your logo prints well in black and white.
  • Keep it simple. Your logo will not be able to convey everything about your brand and company.

Most designers take 20 – 40 hours to complete a project and there are two different types of design companies:

  • Online Logo Companies (Prices From $69 – $1,299)
  • Freelance Designers (Flat Rate of $40 – $3,000 or $15 – $150 per hour)
  • Crowdsourcing Options ($99)

You can start your search for designers by checking the American Association of Ad Agencies and remember, dont settle on a logo that you dont like. This emblem represents not only your company, but you as well, so make sure you are happy with what your designer creates.

Are you interested in working with The Startup Garage to design your logo? Visit the Logo Design Page for more information.


Whether you have a question about your logo or you’d like to discuss our business plan writing services, feel free to contact us for a free consultation!

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About Tyler Jensen

I work with entrepreneurs who are looking to attract investment and get out of the "Garage". I am passionate about helping entrepreneurs start companies that matter. I helped launch over 100 Companies, Non-Profits and Social Enterprises. I consider myself a serial entrepreneur, startup coach & trusted advisor. * Launching New Companies (For Profit, Non-Profit and Social Enterprise) * Expert Business Plan Writer * Extensive Network of Business Relationships focused on Launch & Rapid Growth of New Companies * Startup, Growth, Marketing, Technology, Web, Business Systems * Trusted Advisor to CEO’s & Entrepreneurs * Capital Raising Strategy Development * Startup Team Development The first company I started and sold is VAVi Sport & Social Club which grew to over 25,000 members in six years, was recognized as San Diego’s 30th fastest growing private company in 2006 by the San Diego Business Journal and 32nd fastest in 2007, and sold for over 25X the capital investment.