If you feel crowdfunding could be a viable strategy for your startup, it is essential to do some research and planning. Identify the best structure for your business, based on your goals and incentives for backers. It is important to honestly evaluate what is important to you. Prepare a pitch video, images and/or graphics, copy and content for the campaign. The more compelling and unified your messaging, the greater the participation you’ll inspire.
Crowdfunding is not only a funding strategy, but also a marketing tool to engage customers and promote brand awareness. Ideally, the crowdfunding effort will be part of a larger integrated marketing campaign that engages the media and generates buzz around social platforms.