03: Crowdfunding Mistakes to Avoid

03: Crowdfunding Mistakes to Avoid

[social_share]


Reasons Campaigns Fail

Below is a list of some of the reasons why crowdfunding campaigns have failed:

  • Lack of a unique and differentiated product or service
  • Lack of creativity or social media savvy to generate awareness of engage potential backers
  • Lack of a brand identity
  • Failure to demonstrate the market need for the product or service and the company’s value proposition
  • Funding goals that are too high or too low
  • Lack of a video pitch or poor quality video
  • Complex messaging
  • Failure to demonstrate credentials and credibility
  • Lack of a clear call to action

[social_share]