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Reasons Campaigns Fail
Below is a list of some of the reasons why crowdfunding campaigns have failed:
- Lack of a unique and differentiated product or service
- Lack of creativity or social media savvy to generate awareness of engage potential backers
- Lack of a brand identity
- Failure to demonstrate the market need for the product or service and the company’s value proposition
- Funding goals that are too high or too low
- Lack of a video pitch or poor quality video
- Complex messaging
- Failure to demonstrate credentials and credibility
- Lack of a clear call to action
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