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Reasons Campaigns Fail

Below is a list of some of the reasons why crowdfunding campaigns have failed:

  • Lack of a unique and differentiated product or service
  • Lack of creativity or social media savvy to generate awareness of engage potential backers
  • Lack of a brand identity
  • Failure to demonstrate the market need for the product or service and the company’s value proposition
  • Funding goals that are too high or too low
  • Lack of a video pitch or poor quality video
  • Complex messaging
  • Failure to demonstrate credentials and credibility
  • Lack of a clear call to action