Let’s face it, most small business owners don’t have a clue about what it takes to run a successful Internet marketing campaign. With smartphones and Internet searches taking the place of traditional advertising, it has become harder than ever to break through to new customers. Loyal patrons of small business establishments are leaving their old stand-by’s behind because of deals they found online.
Your business probably already has a website; either made by a professional or an accountant looking to let his or her creative side loose. But there is much more to running a successful digital campaign than setting up a basic landing page. Here are some of the strategies you need to implement for your business:
By writing a blog with well-written articles, video posts and pictures, you can easily gain more attention to your business and rank higher in search engines. People don’t even have to see what you are writing about for you to improve your search engine ranking. By using carefully selected keywords chosen by a ppc agency, Internet users will see your company’s website higher on pages like Google, Bing, and Yahoo.
While having a desktop or laptop browser ready website is still vital, more and more people are looking for businesses on their mobile devices. When designing a site for yourself or hiring a creative agency, make sure to have a mobile website that is compliant with most mobile operating systems. You will want to have it designed using HTML5 and all of the most vital information up-front.
An important part for both desktop and mobile marketing is the use of location tags in your site’s meta-data. Using meta-data will bring your searches up higher when people are searching for a specific service or business in your area. When people are on their smartphones, the geo-location and GPS device will bring up your location based on the user’s proximity.
Using Groupon to increase your online awareness is a double-edged sword. You can get your business prominently featured on social media and an extensive email list. You can also increase brand awareness and foot traffic to your place of business with coupons. However, you run the risk of not gaining repeat business from Grouponers and losing a lot of money. Therefore, users should use Groupon at their own risk.
Along with all of these strategies, you should also be engaging in detailed social media conversations with your customers on Facebook and Twitter. Use social media as a way to provide better customer service and alleviate any situations disgruntled followers might be having with your establishment.