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Competitive Analysis

This section provides a scouting report of the market terrain that Company must navigate in order to be successful
in the industry. The Company’s competitors are assessed in detail and the Company’s competitive advantages are
presented.

COMPETITIVE OVERVIEW

Bamboo YogaPlay, located in Dominical, Costa Rica, is part of the ecotourism industry. The eco‐friendly resort
includes a full complement of amenities, including air‐conditioned rooms with maid service, yoga and other
movement arts classes, spa and massage services, adventure tours, a restaurant, and the internationally known
Bamboutique retail store.

There are many competing hotels throughout Costa Rica. However, Bamboo YogaPlay has a variety of important
advantages that will lead to its success in the market. The first of these includes Sofiah Thom and the other
instructors and teachers that Bamboo YogaPlay has connections/alliances with, who are some of the world leaders
in various movement arts disciplines. Furthermore, Bamboo YogaPlay also has a major advantage in its river and
beachfront location in Dominical, an up and coming tourism area of Costa Rica. The Company also gains a major
advantage from its already highly successful and popular Bamboutique retail store, which provides an extra draw
for guests considering staying at Bamboo YogaPlay. Finally, the resort’s environmentally conscious nature provides
great appeal to eco‐tourists, a growing segment of tourist consumers that hold environmental impact in high
regard.

Direct competitors in the tourism industry are both eco‐lodges and hotels that offer similar healing services that
Bamboo YogaPlay has to offer in Costa Rica. Examples of the company’s top direct competitors include Blue Spirit
Retreat, Samasati Nature Retreat and Anamaya Resort.

Indirect competitors are both eco‐lodges and accommodation services in Costa Rica that do not offer any holistic
services but serve as a place to stay. Such establishments include Adventure Park & Hotel Vista Golfo, Lapa Rios
and Domilocos.

The map on the following page shows the location of Bamboo YogaPlay in relation to the Company’s direct and
indirect competitors.

DIRECT COMPETITOR ANALYSIS

The follow chart provides information and statistics for Bamboo YogaPlay’s direct competitors:

INDIRECT COMPETITOR ANALYSIS

The follow chart provides information and statistics for Bamboo YogaPlay’s indirect competitors:

COMPETITIVE ADVANTAGES

Bamboo YogaPlay has several competitive advantages that stem from its location, personnel and eco‐friendly
accommodations. While some competitors offer similar accommodations, services or environmental features, no
other Costa Rican resort is able to combine these aspects to provide an experience equivalent to Bamboo
YogaPlay’s.

The location of Bamboo YogaPlay provides several distinct advantages. The resort is located on the west coast of
Costa Rica in the town of Dominical in the Osa region, which is one of the most environmentally diverse areas of
Costa Rica and the world. Bamboo YogaPlay itself is located on a riverfront property that is just a two‐minute walk
to a pristine tropical beach.

The environmentally friendly nature of Bamboo YogaPlay and the Bamboo YogaPlay Expansion Plan also provides a
significant advantage. Traditional resorts tend to pay less attention to their impact, but Bamboo YogaPlay has
made a clear effort to minimize the Company’s environmental footprint. Evidence of this is visible everywhere on
the resort, such as in the shipping container and bamboo construction, solar energy, wastewater treatment and
emphasis on natural light and airflow.

Like other yoga‐focused retreats, Bamboo YogaPlay offers a wide variety of movement arts classes including yoga
and dance. Bamboo YogaPlay’s founder, Sofiah Thom is one of the world’s foremost teachers of movement arts,
and has access to other world class instructors of movement disciplines. Sofiah has and will continue to leverage
these relationships to bring the highest caliber of instructors to Bamboo YogaPlay. This level of skill and expertise
in providing these services is a significant advantage over the average resort.

BARRIERS TO ENTRY

One of the main barriers to entry for Bamboo YogaPlay and other potential
businesses in the market is obtaining the necessary environmental building permit
from SETENA. As a result, Bamboo YogaPlay must take the necessary steps to
ensure that the resort is approved before the Company begins construction of the
Expansion Plan. Once approval for construction is received, another barrier to
entry that Bamboo YogaPlay faces is gathering the capital needed to construct the
resort.

Upon opening the resort, another major barrier to entry is generating initial buzz and customer base. Bamboo
YogaPlay expects to have little difficulty in overcoming this barrier due to current demand for the limited
accomodations, Sofiah Thom’s popularity, the Company’s existing connections in the yoga industry and the buzz
already generated from the success of and the existing Bamboo YogaPlay studio and the Bamboutique.

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Competitive Analysis

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Competitive Overview

The competitive field within the CRM industry is diverse with a multitude of systems-based solutions available to businesses.

Direct Competitors

Symbiosis’ most direct competitor is Zurmo, the only web-based, stand-alone CRM system that offers gamification features to encourage user participation. Other direct competitors, such as CRM Gamified and WaveAccess, are CRM add-ons that apply gamification features to existing CRM systems. Direct competitors include:

Indirect Competitors

Symbiosis’ indirect competitors consist of web-based CRM systems that offer a wide range of business management services that are not solely focused on traditional CRM applications. Indirect competitors include:

Additional major competitors are web-based CRM systems whose core features include contact databases, contact tagging systems, reporting systems and email/phone integration. Though these companies boast the largest market share in the CRM industry, they do not directly compete with Symbiosis as they do not offer gamification features. Indirect competitors include:

Direct Competitors

The following table provides information on the businesses that the Company has identified as direct competitors:

Symbiosis Zurmo CRM Gamified Waveaccess
Owner/CEO Bill Johnson, CEO Jason Green Subsidiary of UruIT DynamiX Subsidiary of c360 Solutions
Headquarters San Diego, CA Cliffton Park, New York Miami, Florida Henderson, NV
Year Founded 2012 2012 2011 2000
Website URL SolidSolutions.com Zurmo.org CRMGamified.com Wave-Access.com
Phone # 555-555-5555 N/A N/A 866-311-2467
Type of Entity Private Private Subsidiary Subsidiary
# of Employees 5 25+ N/A N/A
Product Overview Web-based CRM that encourages user adoption, increased sales frequency and volume, increased customer retention and loyalty and decrease customer service and sales cost Open sourced, web-based CRM that is mobile, social and gamified Add-on to Microsoft’s Dynamics CRM that applies gamification techniques to encourage CRM adoption by users by rewarding them for their actions and achieved goals Add-on to Microsoft’s Dynamics CRM that applies gamification techniques to encourage CRM adoption by users by rewarding them for their actions and achieved goals
Key Features Tarantula gamification platform, contact management, activity management, deal tracking, security, personalize, social media integration, sales funnels, financial analytics and reporting, email/phone integration, mobile application Gamification platform, contact management, activity management, deal tracking, security, personalize, social media integration, sales funnels, financial analytics and reporting, email/phone integration, mobile application Combines high professionalism with fun and healthy competition between users and teams, oriented to measure results, customizable actions and rewards, social integration Assign points for customizable desired user actions which are tracked via a leader board
Pricing $15, $30, $40, and $60/month depending on # of users Free while in beta/testing N/A Free download
Strengths Unique, customizable, applicable to multiple industries, easy to learn/use, effective Unique, first gamified CRM to market, customizable, applicable to multiple industries Customizable, applicable to multiple industries, sold on Microsoft Dynamics Marketplace (PinPoint) Customizable, sold on Microsoft Dynamics Marketplace (PinPoint)
Weaknesses New to the industry New to the industry, still in beta/testing, no proof of concept Tied to Microsoft Dynamics CRM and not a standalone CRM Tied to Microsoft Dynamics CRM and not a standalone CRM, limited features

Inirect Competitors

The following table provides information on the businesses that the Company has identified as indirect competitors:

MindBody Zoho BizAutomation The Small Business Web
Owner/CEO Rick Stollmeyer Founder and CEO N/A Carl Zaldivar, CEO Pamela O’Hara, CEO
Headquarters San Luis Obispo, CA Pleasanton, CA Redondo Beach, CA N/A
Year Founded 1998 2005 2001 N/A
Website URL MindBodyOnline.com Zoho.com BizAutomation.com TheSmallBusinessWeb.com
Phone # 877.755.4279 888.900.9646 888.224.3227 N/A
Type of Entity Private Private Corporation Corporation
# of Employees N/A 1,500 N/A N/A
Product Overview Software company that offers different management solution options based on the industry Offers a variety of online business, productivity and collaboration applications Run your entire business on one system Integration tools for small businesses
Features Management software, mobile applications, merchant account processing, hardware and ID solutions Organizers, CRM, billing solutions, online database, document management, and more CRM, marketing email campaigns, project management, online customer surveys CRM, marketing email campaigns, project management, invoicing, sms, website, accounting, appt scheduling
Pricing Varies depending on service $12/month/user Min 2 users: $49/month/user
Min 25 users: $795/month/user 		Varies based on service
Strengths Various types of management solutions tailored to specific industries Large pool of applications that businesses can take advantage of, relatively inexpensive On-demand all-in-one super-suite, easy to direct webpage Incorporates other companies well
Weaknesses Only focused on Health and Wellness Lack of differentiation No invoicing, storefront, accounting No actual company information available

 
Additional indirect competitors include:

Salesforce Oracle Microsoft Dynamics SAP
Owner/CEO Marc Benioff Lawrence Ellison Steve Ballmer Microsoft William McDermott & Jim Hagemann Snabe
Headquarters San Fransisco, CA Redwood City, CA Fargo, ND Waldorf, Germany
Year Founded 1999 1977 2008 1972
Website URL SalesForce.com Oracle.com CRM.Dynamics.com SAP.com
Phone # 800-667-6389 800-392-2999 888-477-7989 800-872-1727
Type of Entity Public Public Subsidiary Public
Total Revenue $2.5B $31.7B $19.95B $18.4B
# of Employees 7,785 108,000 Not Provided 54,346
# of Customers 100K+ 275K+ 33K 100K+
Product Overview Users can create, deploy & integrate applications into the system. Offer multiple CRM software solutions for different industries. Unified platform, single interface and various functions at a low cost. CRM software to aid in the integration of back-end office functions.
Features Contact management, activity management, deal tracking, security, personalize, social media integration, sales funnels, financial analytics and reporting, email/phone integration, mobile application Contact management, activity management, deal tracking, security, personalize, social media integration, sales funnels, financial analytics and reporting, email/phone integration, mobile application Contact management, activity management, deal tracking, security, personalize, social media integration, sales funnels, financial analytics and reporting, email/phone integration, mobile application Contact management, activity management, deal tracking, security, personalize, social media integration, sales funnels, financial analytics and reporting, email/phone integration, mobile application
Pricing $65/month/user $75/month/user $44/month/user N/A
Strengths Reps can connect with customers through social enterprise in order to close deals faster. Widely used; easily integrated with other systems; multiple CRM options. Instant access anywhere & pay-as-you go pricing; Flexibility with software for ease of use. Offers back-end support as well as standard CRM resources; Offers isolated tendency.
Weaknesses Company employees are criticized for being rude to customers; Software is not easily to customize. Most expensive CRM per seat; Features provided are being matched by competitors for a smaller price. Reports of poor cross platform integration; Disappearing functions; Missing info when account changes made. Very basic software; Rumors that software is only offered as a vehicle to acquire hosting customers.
Client Examples NBC; Symantec; Avon; Kimberly-Clark; GE; Tommy Bahama; Burberry; Comcast; Pandora; Wells Fargo. Banorte; Essar; Citrix; Hyatt Hotels; Trinity Maxwell; Grameenphone. Vodafone; 1-888-Trash-It; Icebreaker; Scott’s Professional; Integrated DNA Technologies. 3M; B&G Manufacturing; D. Swarovski; & Co.; IBM; Pacific Drilling.

Additional indirect competitors include: Batchbook, Leopard CRM, Sugar CRM, Free CRM, and Tactical CRM.

Competitive Advantages

Symbiosis’ main competitive advantage compared to the numerous CRM alternatives available on the market lies within the Company’s Tarantula gamification platform. This platform integrates with the Company’s more traditional features (contact management, activity management, deal tracking, security, personalization, social media integration, sales funnels, financial analytics and reporting, email/phone integration and mobile application) while adding gaming techniques that drive user adoption. Furthermore, this gamification platform performs as a customer loyalty program by engaging customers as users in order to further increase sales frequency and volume while decreasing customer service and sales costs.

While Symbiosis will directly compete with Zurmo, the only gamified CRM on the market, as well as with gamified add-on applications, Symbiosis’ gamification platform boasts far more robust features and applications. The primary areas of differentiation lie with the platform’s ability to enroll customers as users as well as with the firm’s strong social media, email, phone and app integration. Lastly, Symbiosis outperforms the competition with free technical support, extremely affordable, low prices and ease of use and setup time.

Market Share Analysis

The CRM industry is highly saturated and competitive, yet highly fragmented. Salesforce’s market share was 16.7% in 2011, second only to SAP, and is expected to be the leading CRM vendor worldwide by 2013. SAP continues to be the worldwide leader in CRM software sales, with Salesforce ascending to second place. Oracle was displaced by Salesforce in 2011, a trend that is projected to accelerate through 2013. The market share (in millions of dollars) for the top 10 CRM software vendors from 2009-2011 is shown below:

2010 Rank 2011 Rank CRM Vendors 2009 2010 2011 Share % 2010 Share % 2011 Growth 2010 Growth 2011
1 1 SAP 1,862.3 2,006.5 2,324.8 18.9 19.3 7.7 16.3
2 3 SalesForce 1,522.8 1,749.4 2,006.5 16.5 16.7 14.9 35.9
3 2 Oracle 1,166.5 1,476.3 1,918.2 13.9 16.0 26.6 9.7
4 4 Microsoft 690.8 793.3 901.0 7.5 7.5 14.8 13.6
5 5 Amdocs 389.8 408.5 434.1 3.9 3.6 4.8 6.3
6 6 Adobe 26.3 310.4 425.9 2.9 3.5 1,080.6 37.2
7 7 IBM 284.2 223.1 358.4 2.9 3.0 8.1 60.6
8 8 SAS Institute 43.3 223.1 344.8 2.1 2.9 414.9 12.2
9 9 Cegedim 222.6 218.7 232.3 2.1 1.9 -1.8 6.2
11 10 RightNow Technologies 115.4 147.4 187.4 1.7 1.6 14.6 27.1
Other Vendors 2,958.5 3,026.7 2,883.3 27.7 24.0 2.3 -4.7
Total CRM Market 9,285.6 10,583.2 12,016.4 100.0 100.0 14.2 13.5

The companies holding the majority of the market offer tools, add-ons and other resources for users to customize their CRM software. While the industry is highly competitive, Symbioses benefits from several competitive advantages, as outlined above, allowing the Company to differentiate itself from the current field and capture a decent percentage of the overall market.

Barriers to Entry

The following is an analysis of the barriers to entry that businesses within the software industry face:

Market Saturation

The most significant barrier to entry is market saturation in both the CRM and ASP industries. Unless a new entrant to the market can significantly differentiate itself from its competitors, there are many applications that offer the same or similar features. Furthermore, the differentiating features must be proprietary or not easily replicated; otherwise, competition can implement these features before the new entrant can capture a significant enough share to establish itself as a leading player in the market. While Symbiosis recognizes this barrier as one of the major barriers to entry into the market, the Company’s Tarantula gamification platform, loyalty program and social media integration will be essential in differentiating the Company from other major players already on the market.
Beta and Usability Testing

Although not a strict barrier to entry, the beta and usability test period for software applications is critical. The functionality and stability of Symbiosis will be important to “get right” the first time given how quickly technology changes and how discerning CRM users are. It will be important to establish the reputation for a quality product starting from the beta and usability test period. As current CRM customers are concerned with their user experience, providing a top-tier program will set a standard for the Company as a leading CRM provider

Patents & Copyrights

Patents and copyright infringement can be a large barrier for small or start-up businesses within the software industry. While there are ongoing debates over the need for software patents, large companies who own large shares of the market may threaten smaller businesses with patent litigation. In such cases, smaller businesses are generally forced to settle due to the high costs of defending the suit in court. Symbiosis has and will continue to avoid any current patent and copyright infringements while ensuring to patent and copyright any proprietary features and intellectual property that belongs to the Company.

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Private: Competitive Analysis

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Competitive Analysis

Competitive Analysis

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This section provides a scouting report of the market terrain that Company must navigate in order to be successful in the industry. The Company’s competitors are assessed in detail and the Company’s competitive advantages are presented.

Competitive Overview

Bamboo YogaPlay, located in Dominical, Costa Rica, is part of the ecotourism industry. The eco‐friendly resort includes a full complement of amenities, including air‐conditioned rooms with maid service, yoga and other movement arts classes, spa and massage services, adventure tours, a restaurant, and the internationally known Bamboutique retail store.

There are many competing hotels throughout Costa Rica. However, Bamboo YogaPlay has a variety of important advantages that will lead to its success in the market. The first of these includes Sofiah Thom and the other instructors and teachers that Bamboo YogaPlay has connections/alliances with, who are some of the world leaders in various movement arts disciplines. Furthermore, Bamboo YogaPlay also has a major advantage in its river and beachfront location in Dominical, an up and coming tourism area of Costa Rica. The Company also gains a major advantage from its already highly successful and popular Bamboutique retail store, which provides an extra draw for guests considering staying at Bamboo YogaPlay. Finally, the resort’s environmentally conscious nature provides great appeal to eco‐tourists, a growing segment of tourist consumers that hold environmental impact in high regard.

Direct competitors in the tourism industry are both eco‐lodges and hotels that offer similar healing services that Bamboo YogaPlay has to offer in Costa Rica. Examples of the company’s top direct competitors include Blue Spirit Retreat, Samasati Nature Retreat and Anamaya Resort.

Indirect competitors are both eco‐lodges and accommodation services in Costa Rica that do not offer any holistic services but serve as a place to stay. Such establishments include Adventure Park & Hotel Vista Golfo, Lapa Rios and Domilocos.

The map on the following page shows the location of Bamboo YogaPlay in relation to the Company’s direct and indirect competitors.

Bamboo YogaPlay Competitive Analysis

Direct Competitor Analysis

The following chart provides information and statistics for Bamboo YogaPlay’s direct competitors:

Bamboo YogaPlay Blue Spirit Retreat Samasati Nature Retreat Anamaya Resort R&R Resort: Pura Vida
Owner/CEO Sofiah Thom & Brendan Jaffer Stephan Rechtschaffen Chiara & Silvia Zan Geoff McCabe
Company HQ Playa Dominical, C.R. Nosara, C.R. Puerto Viejo, Talamanca, C.R. Montezuma, Puntarenas, C.R. Pavas de Carrizal, Alajuela, C.R.
Founded 2007 2009 1994 2009 1993
Phone (US) 415 548 0370 646 833 3410 1 800 563 9643 415 704 5024 1 888 767 7375
Website www.bambooyogaplay.com www.bluespiritcostarica.com www.samasati.com www.anamayaresort.com www.rrresorts.com
Entity Proprietorship Partnership Partnership Partnership Proprietorship
Locations 1 1 1 1 3
Employees 5-10 20+ 5-15 10-15 20+
Service Summary Provide a truly eco-friendly environment for retreat, adventure and exploration. Provide a setting for spiritual transformation, personal development, and sustainability. An establishment for complete relaxation. Providing a healthy living luxury hotel. A resort focusing on wellness and yoga retreats.
Services Offered Yoga workshops; Studio rental; Massages; Spa treatments; Retreats; Restaurant; Wi-Fi; Healing Arts; Pool / Jacuzzi; Yogi certification; Recording studio. Yoga workshops; Retreats; Café; Buffet; Spa Treatments; Wi-Fi; Laundry services; Rooms, cottages and boutique tents. Yoga workshops; Rooms and bungalows; Guest houses; Yoga rooms; Spa treatments; Eco-excursions; Honeymoon packages; Restaurant; Yogi certification. Yoga, dance and surf workshops & retreats; Restaurant; Eco-excursions; Performances; Rooms, cabins and guest houses; Spa treatments; Yogi Certification. Yoga workshops; Restaurant; Spa; airport transfer; Rooms, cottages and tents; Eco-adventures; Group packages; Wifi; Salsa classes; Jacuzzi; Retreats & events.
Target Market People interested in ecotourism, personal development, yoga wellness and adventure Any individual who is interested in ecotourism, personal development Individuals, couples or groups wish to enjoy the ecotourism Individuals, couples, groups who are seek personal and healing growth, open to new adventures Individuals, couples, and groups who seek for a healing vacation and open to new adventures
Pricing Spa treatments: $70; Rooms: $65-$105/night; Yoga Studio: $60 hr -$500 day; Workshops: $15-$250; Retreats: $800-$3000; Packages:$490-$1500 Yoga Retreats: $1600-$2600; Tents: $170 per night; Rooms: $200-$360; Cottages: $190-$215 Spa treatments: $75-$125; Rooms: $85-$125; Retreats: $925-$1,582; Packages: $2300-$4,000; Eco-excursions: $5-$88; Yogi Certification: $3,250 + Spa: $40-$100; Rooms: $145-$345; Workshops: $12; Retreats: $1300-$3000; Teacher training: $3000-$5000; Eco-excursions: $40-$600; Restaurant: $17-$40 Rooms: $85-$260; Packages: $550-$2780; Buffet: Included with rooms
Strength Lowest prices for services offered. Close to beach and national reserve. Informative website. Small, family friendly staff. Close to Liberia International Airport. Offers accommodation for economic guests. Near the beach, rooms are detached more of a home feeling. Offer Ayurvedic Treatment Small, family run establishment. Evening entertainment for guests. Offers raw, organic, vegetarian meals. Infrared Sauna Several halls where different classes take place. Meals are included in the pricing. Gives discounts with other R&R resorts
Weakness Significant Construction needed Website lacks information, not easily accessible. Does not offer any dance, or creative workshops. No boutique, does not offer economic accommodations Website is vague. Few activities for young children.

Indirect Competitor Analysis

The following chart provides information and statistics for Bamboo YogaPlay’s indirect competitors:

Bamboo YogaPlay Adventure Park & Hotel Vista Golfo Lapa Rios Villa Rio Mar: jungle & beach resort
Owner/CEO Sofiah Thom & Brendan Jaffer N/A John and Karen Lewis N/A
Company HQ Playa Dominical, Dominical, C.R. Miramar, Puntarenas, PO 02‐5550, C.R. Playa Carbonera, Puerto Jimenez, C.R. Dominical, Puntarenas, C.R.
Founded 2007 N/A 1990 N/A
Phone (US) 415 548 0370 (US) 1 800 953 8262 No US number No US number
Website URL www.bambooyogaplay.com www.adventureparkcostarica.com www.riolindoresortcostarica.com www.villasriomar.com
Entity Proprietorship Proprietorship Proprietorship N/A
Locations 1 70 1 1
Employees 5‐10 100+ 20+ N/A
Service Summary To provide a truly eco‐friendly environment for retreat, adventure and creative exploration. An exciting eco‐lodge which offers teambuilding activities and eco‐excursions throughout their natural reserves. To bring awareness to guests about sustainability of the environment and bring
an exciting environment to be a part of.		 Provide comfortable accommodation for individuals and families.
Services Offered Yoga workshops; Studio rental; Massages; Spa treatments; Retreats; Honeymoon
Packages; Pool; Boutique; Teacher Trainings.		 Restaurant; Backpackers packages; Family rooms; Economic rooms; Adventure park;
Eco‐excursions; Team building programs.		 Restaurant; Wedding and packages; Pool. A/C rooms; Jacuzzi/pool; Restaurant and bar; Spa treatments; Wi‐Fi; Tennis court; Horse riding; Surf rentals/lessons; Adventure tours; Boutique.
Target Market People looking for healthy activities and
physical growth. Also adventurers who are looking to have fun in an exotic area.		 Families, groups looking for ecotourism and teambuilding activities. Active
travelers looking for adventure.		 Active couples, honeymooners, families (children over 6 years) looking for a more active and uniquely personal experience. Active couples, honeymooners, families (children over 6 years) looking for a more active vacation.
Pricing Spa treatments: $70; Rooms: $65; Yoga studio: $60‐$500; Workshops $15‐$65; Retreats: $1500‐$3000 1‐2 person room: $57‐$104); 3‐4 people: $68‐$120); Family packages:1‐4 people: $115‐$144; Activities: $25‐129; Team
building: $70 per person		 Individual Packages: $150‐$690; Family Packages: $670‐$2,830; Eco‐Excursions:$35‐$65; Wedding Packages: $750‐$5,500 Rooms: $60‐$155; additional $25 pp for meals; Packages: $376‐$1175; Restaurant: $7‐$20
Strengths Spas, holistic treatments, dance workshop, and healing empowerment activities. Adventure courses and daily activities for all ages. Team building activities. Customer loyalty, community based facility (yearlong staff), and ecologically friendly. Close proximity to the beach. Family friendly resort.
Weaknesses Significant Construction Needed. Lacks yoga or expressive workshop, or spa treatments. Lacks yoga or expressive workshop, or spa treatments. Lacks retreats, and workshops for wellbeing. Does not any group activities.

Competitive Advantages

Bamboo YogaPlay has several competitive advantages that stem from its location, personnel and eco-friendly accommodations. While some competitors offer similar accommodations, services or environmental features, no other Costa Rican resort is able to combine these aspects to provide an experience equivalent to Bamboo YogaPlay’s.

The location of Bamboo YogaPlay provides several distinct advantages. The resort is located on the west coast of Costa Rica in the town of Dominical in the Osa region, which is one of the most environmentally diverse areas of Costa Rica and the world. Bamboo YogaPlay itself is located on a riverfront property that is just a two-minute walk to a pristine tropical beach.

The environmentally friendly nature of Bamboo YogaPlay and the Bamboo YogaPlay Expansion Plan also provides a significant advantage. Traditional resorts tend to pay less attention to their impact, but Bamboo YogaPlay has made a clear effort to minimize the Company’s environmental footprint. Evidence of this is visible everywhere on the resort, such as in the shipping container and bamboo construction, solar energy, wastewater treatment and emphasis on natural light and airflow.

Like other yoga-focused retreats, Bamboo YogaPlay offers a wide variety of movement arts classes including yoga and dance. Bamboo YogaPlay’s founder, Sofiah Thom is one of the world’s foremost teachers of movement arts, and has access to other world class instructors of movement disciplines. Sofiah has and will continue to leverage these relationships to bring the highest caliber of instructors to Bamboo YogaPlay. This level of skill and expertise in providing these services is a significant advantage over the average resort.

Annual Number of Retreats
Year 1 3
Year 2 6
Year 3 12
Year 4 24
Year 5 40

Barriers To Entry

One of the main barriers to entry for Bamboo YogaPlay and other potential businesses in the market is obtaining the necessary environmental building permit from SETENA. As a result, Bamboo YogaPlay must take the necessary steps to ensure that the resort is approved before the Company begins construction of the Expansion Plan. Once approval for construction is received, another barrier to entry that Bamboo YogaPlay faces is gathering the capital needed to construct the resort.

Upon opening the resort, another major barrier to entry is generating initial buzz and customer base. Bamboo YogaPlay expects to have little difficulty in overcoming this barrier due to current demand for the limited accomodations, Sofiah Thom’s popularity, the Company’s existing connections in the yoga industry and the buzz already generated from the success of and the existing Bamboo YogaPlay studio and the Bamboutique.

 

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Competitive Analysis

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Competitive Overview

Vintage Home & Residential Care is classified as being in the Homes for the Elderly Industry, with a focus on the San Diego area. These homes vary in skill and specialization of elderly care, but all provide the same basic service; to provide a safe and healthy environment for individuals to reside in. This may vary in the care of individuals to help meet their daily physical, medical, social and psychological needs.

The direct competition is made up of other establishments that are categorized as assisted living, independent living and micro community for seniors. They are residential facilities which provide personal care services for elderly that are unable or need assistance in doing their daily activities. This includes taking their medication, bathing, eating and moving without assistance. Residents or family members of the residents must schedule their own doctor and dental appointments. The facility may provide transportation to health care appointments but residents are free to come and go from the facility as they are able. Normally assistant living homes provide social and outdoor activities to make day to day living easier and more enjoyable for those who need assistance. Direct competitors of Vintage who offer these services are Erachel Board & Care, Sun life Manor, Bonita K Care, Bermuda Dunes Stellar Care, Bonita Valley Ranch, D&B Bonita View, Loving Care Home for the Elderly, and Richview.

Indirect competitors will consist of nursing homes, also known as Skilled Nursing Facilities, rest homes or Rehabilitation Centers. They are intended for seniors who require continuous medical care along with various daily activities. These needs surpass the assistance of daily medication intake but complex medications, IVs, wound care, catheters, ventilators and more. Certified nursing staff check patients vitals daily and keep detailed records of the residents health. These indirect competitors have larger volume of bed capacity and may be located on a hospital site. These indirect competitors are located in and around Bonita such as Sunrise Living at Bonita, Grossmont Skilled Nursing Facility and St. Pauls Health Care Center.

Market Share Analysis

There are 68 assisted living centers in Bonita alone, and 881 in San Diego county. Many of these facilities are privately owned and run from a residential home.[1] The limitations of this type of home is the size of the facility. Vintage will only have six beds and is only looking for a large enough market to fill the facility. In the future they look to expand to a new facility to fill the demand.

Direct Competitors

 

Vintage Home & Residential Care, Inc Erachel Board & Care, Inc Sun Life Manor Bonita K Care Bermuda Dunes Stellar Care
Name of Owner/CEO Alice Smith Ricarido & Neomi Victa Edna Mae C. Bay Remy Gomez N/A
Company Headquarters 415 Merlot Drive,
Bonita, CA 91902		 3857 Alameda Way,
Bonita, CA 91902		 3417 Kennelworth Lane,
Bonita, CA 91902		 5735 Sunny View Drive,
Bonita, CA 91902		 4030 Bermuda Dunes Place,
Bonita, CA 91902
Year Founded 1984 1998 2004
Contact Info (619) 271 3834 (619) 203 4727 (619) 475 4036 (619) 472 8884 (619) 292-2439
Website URL erachelboardandcare.org sunlifept.com kcareresidential.com stellarcaresd.com
Type of Entity (corporation, partnership, etc.) Corporation Corporation proprietorship proprietorship Corporation
# of Locations/Stores 1 7 1 2 2
Region of Focus San Diego San Diego San Diego San Diego San Diego
Product/Service Summary
  • Capacity: 6 residents
  • Resident activity programs
  • 3 meals a day
  • Snacks daily
  • Medication assistance
  • Bathing assistance
  • Assistance with personal hygiene
  • Laundry service
  • Dental Services
  • Transportation for healthcare needs
  • Pool
  • Capacity: 6 residents
  • Assisted living
  • Residential care facility
  • Short term care: rehabilitation
  • Respite
  • Alzheimer’s care
  • Hospice
  • 3 Meals a day
  • Snacks daily
  • Medication assistance
  • Bathing assistance
  • Dressing assistance
  • Incontinent care
  • Assistance with personal hygiene
  • Weight and blood pressure check
  • Activity programs
  • Daily housekeeping and bed making
  • Laundry service
  • In-house podiatry service and dental services
  • Capacity 6 residents
  • Assisted living
  • Alzheimer’s care
  • Hospice
  • Residential care facility
  • Registered nurses
  • Licensed practical nurse
  • Certified nurse aids
  • Short and long term stays
  • Cook
  • 3 meals a day
  • Snacks
  • Transportation for healthcare needs and daily activity
  • Capacity: 6 residents
  • In-home care: intermediate
  • Pool activities on site
  • Gated
  • Alarm for wanderers
  • 3 meals a day
  • Snacks
  • No set activities
  • Capacity: 6 residents
  • Medication management
  • Bathing, Dressing, Grooming
  • Escort to and from dining and activities
  • Individualized care plans
  • Music and happy hours
  • Family participation night
  • Celebration of birthdays, holidays and religious ceremonies
  • Arrangement of transportation to religious activities
  • Entertainment, including local musicians and school students
  • Field trips to San Diego events
  • Transportation to local beauty salons
  • Games, cards and books
Target Market 60 years and older 55 years and older 60 years and older 60 years and older 60 years and older
Pricing Assisted Living: 3,500- 5,100/mo Assisted Living – Private: $6,020/mo Nursing Home – Private: $6,520/mo

Nursing Home – Semi-Private: $6,020/mo

Assisted Living – Private: $6,020/mo

 Nursing Home – Private: $6,520/mo

Nursing Home – Semi-Private: $6,020/mo

In-Home Care With Certified Professional: $21,730/mo

In-Home Care With Only a Licensed Professional: $3,900/mo

A Licensed Homemaker: $3,880/mo

 Private Bedroom: starts at $3,500/mo plus a one-time $1,500 community fee and $500 room deposit
Strengths Daily activities outside the home. Pool activities. Takes Veterans Benefits Close to other facility, fire department, and police department They take Medicare, Medicaid, Veteran’s Benefits and Long Term Care Insurance Brings outside entertainment to the establishment, different site location for dementia care
Weaknesses charges a fee for transportation to outside events and outside. Entertainment is not brought in. Website not informative. No pool Website lacks vital information, not very professional website lacks vital information, no plan activities, or interaction with seniors Expensive, community fee

 

Direct Competitors (cont.)

 

Vintage Home & Residential Care, Inc Bonita Valley Ranch D&B Bonita View Loving Care Home for the Elderly Richview
Name of Owner/CEO Alice Smith Stephen Streib Dave and Brenda DeMars, Owners Brenda Jones Marylynne Navarro
Company Headquarters 415 Merlot Drive, Bonita, CA 91902 3698 Valley Vista Road,
Bonita, CA 91902		 310 Camino Del Cerro Grande,
Bonita CA 91902		 3743 Bonita Glen Terrace,
Bonita CA 91902		 1086 Calle Mesita,
Bonita, CA 91902
Year Founded 2008 1998
Contact Info (619) 271-3834 (619) 479-6147 (619) 434-4930 (619) 479-7386 (619) 475-4244
Website URL None bonitavalleyranch.com dbbonitaview.com None None
Type of Entity Corporation Private Private Private Private
# of Locations 1 1 1 1 1
Region of Focus San Diego San Diego San Diego San Diego San Diego
Product/ Service Summary
  • Capacity: 7 residents
  • Resident activity programs
  • 3 meals a day
  • Snacks daily
  • Medication assistance
  • Bathing assistance
  • Assistance with personal hygiene
  • Laundry service
  • Dental services
  • Transportation for health care needs
  • Pool
  • Capacity: 6 residents
  • Garden area
  • CNA and EMT trained staff
  • Transportation to medical appointments
  • Meals
  • Laundry
  • Housekeeping
  • Grooming
  • Dressing
  • Medication management
  • Capacity: 6 residents
  • Television
  • Housekeeping
  • Meals
  • 24/7 caregivers
  • Safety and security check
  • Medication management
  • Laundry

 
  • Capacity: 6 residents
  • Television
  • Meals
  • Transportation to medical appointments
  • Private rooms
  • Bathing
  • Grooming
  • Exercise
  • Walks
  • Medication monitoring
  • Nurses on call
  • 6 Beds
  • Television
  • Meals
  • Laundry
  • Dementia
  • Hospice waiver
  • Three care givers, one always on site
  • Medication management
  • Transportation
  • Board games
  • Walks
  • Outdoor exercises
  • Guest bands
  • Trips to movies, mall, parks, etc.
Target Market 60 years and older 60 years and older 60 years and older 60 years and older 60 years and older
Pricing Assisted Living: 3,500- 5,100/mo Independent Living: $2,500-$3,800/mo

Assisted Living: $3,950-$6,500/mo

 Shared Rooms: $3,000-$5,000/mo

Private Rooms: $3,500-$5,000/mo

 Starting Price: $3,000/mo

Preferential Care: $3,500/mo

 Level 1 Private Rooms: $3,200/mo

Level 1 Semi Private Rooms: $2,900/mo

Preferential Care: $3,700/mo
Strengths Daily activities outside the home. Pool activities. Experienced staff, 90% are caregiver certified, all have at least 5+ years of experience Run by the elderly for the elderly Owner is caring and provides excellent customer service Certified care giver is always on site, hospice certified
Weaknesses Fee for transportation and outside entertainment is not brought in. No outside entertainment, no pool No in-house entertainment such as local musicians Only three rooms, limited caregiving options, no website Additional transportation costs, no website

 

Indirect Competitors

 

Vintage Home & Residential Care, Inc Sunrise Senior Living at Bonita St. Pauls Health Care Center Grossmont Hospital D/P Snf
Name of Owner/CEO Alice Smith Mark S. Ordan, CEO St. Pauls Episcopal Home, Inc
Company Headquarters 415 Merlot Drive, Bonita, CA 91902 Sunrise Senior Living, Inc.,
7900 Westpark Drive, Ste T-900,
McLean, VA 22102		 235 Nutmeg St,
San Diego, CA 92103		 5555 Grossmont Center Dr,
La Mesa, CA 91942
Year Founded 2010 1981 1953
Contact Info (619) 271 3834 (703) 273 7500 (HQ)

(619) 470 2220 (Bonita)

 (619) 236 0034 (619) 465 0711
Website URL sunriseseniorliving.com stpaulseniors.org sharp.com/grossmont
Type of Entity (corporation, partnership, etc.) Corporation Corporation Corp: Non Profit Corp: Non Profit
# of Locations/Stores 1 6 5 8
Focus Region San Diego International San Diego San Diego
Product/Service Summary
  • Capacity: 7 residents
  • Resident Activity Programs
  • 3 meals a day
  • Snacks daily
  • Medication assistance
  • Bathing assistance
  • assistance with personal hygiene
  • Laundry service
  • Dental Services
  • transportation for health care needs
  • Capacity: 59 residents
  • Nursing Home
  • Skilled Nursing Facility
  • Assisted Living
  • In-Home Care
  • Short Term Care: Rehabilitation,
  • Respite
  • Hospice
  • Day Care
  • 3 meals a day
  • Snack
  • Capacity: 30 residents
  • Hospital onsite
  • Nursing Home
  • Skilled Nursing Facility
  • Activities
  • Administration and storage of blood services
  • Clinical laboratory
  • Dental services
  • Dietary services
  • Housekeeping s
  • Nursing services
  • Occupational therapy
  • Pharmacy
  • Physical therapy
  • Physician
  • Podiatry services
  • Social work
  • Speech/language pathology
  • Therapeutic recreation specialist
  • Diagnostic Xray
Target Market 60 years and older 60 years and older 62 years and older 60 years and older
Pricing Assisted Living: 3,500- 5,100/mo Assisted Living – Private: $6,020/mo

In-Home Care With Certified Professional: $21,730/mo

In-Home Care With Only a Licensed Professional: $3,900/mo

A Licensed Homemaker: $3,880/mo

 Nursing Home – Private: $7,220/mo

Nursing Home – Semi-Private: $5,890/mo

Assisted Living – Private: $5,890/mo

In-Home Care With Certified Professional: $4,480/mo

In-Home Care With Only a Licensed Professional: $4,070/mo

A Licensed Homemaker: $3,950/mo

 Nursing Home – Private: $6,520/mo

Nursing Home – Semi-Private: $6,020/mo[2]
Strengths Daily activities outside the home. Pool activities. Financial Services, Veteran’s Benefits, Long Term Care Insurance, Nationwide, let residents to bring their senior pet Accept payments from Medicare, Medicaid, Veteran’s Benefits, Long Term Care Insurance. This is a nonprofit facility Accept payments from Medicare, Medicaid. Hospital on site
Weaknesses No transportation to outside events and outside entertainment is not brought in. Extremely large home, which makes it feel more of a facility than a home. Multi story making it difficult for seniors with arthritis Large establishment not focused on individual care Residents stay on the premise and do not venture out.

Competitive Advantages

Vintages competitive advantage relies on the experience of care which Alice Smith has already established. Through her care for seniors she has created a detailed activity list in which many assisted living homes do not have. The residential home has a pool which allows for recreational use during warm weather, which benefits seniors who cannot endure difficult resistance training or workouts.

Barriers To Entry

Depending on the type of facility, California laws and regulations must be met in order to be a legitimate institution. In 2006 Governor Arnold Schwarzenegger of California raised standards of senior home facilities. This legislation raises home inspection standards, improves the rights of residents in uncertified nursing homes, and requires training of residential care facility employees who distribute medication to seniors.

This thorough home inspection can make it more difficult to establish a facility. The California Department of Health Services must inspect all nursing homes for violations of both Federal and California laws (Ch.895, SB 1312). This includes laws of minimum staffing requirements, nurses assistants requirements and details regarding nursing home abuse. Facilities must also contract liability insurance when handling and administering medication to others. Not having funds to adhere to regulations and insurance payments can be difficult for business owners enter the market.

[1] https://sandiego.citysearch.com/listings/san-diego-ca-metro/assisted_living_facilities/82034_1809
[2] https://www.ourparents.com

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Competitive Analysis

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Competitive Overview

Go Green Yoga Mats is in the yoga industry and is focused on selling eco-friendly yoga products. Their main competition rests in companies that sell eco-friendly yoga mats, bags, and props. Go Green Yoga Mats products stand out compared to others by means of quality and by offering package deals. They also offer a variety of eco-friendly yoga mats for customers to compare.

Go Green Yoga Mats direct competitors are other online distributers of yoga products. Some of the competitors compile all the top brand names to sell on their sites. Consumers will continue to do more research on companies, products and pricing as more information is available to them online.

Direct Competitors: Gaiam, Barefoot Yoga, Yoga-Clothing.com, Manduka and Jade Yoga.

Indirect Competitors: include all companies that sell yoga products, but do not offer green products, or sell their products online.

Indirect competition comes in many forms including offline retailers such as Wal-Mart and Target. They are indirect competitors that offer inexpensive yoga products with the appeal of instant gratification (no wait time to receive your product). However, the low-quality, short product life, and the lack of eco-friendliness create a consumer market that we are not targeting. Other indirect competitors include Amazon and Lululemon Athletica, which are large companies.

Market Share Analysis

Exact market size for online eco-friendly yoga stores is difficult to determine because many of these businesses are private. There are a small number of dominant organizations with significant market share, but most of these companies also have brick and mortar stores in addition to their online sales. The major organizations in the market include Lululemon Athletica, who has a brick and mortar store along with online shopping and net revenue increase 54.5% in the last year[1], and Gaiam and Amazon, who sell solely online. These stores are either well branded or have a wide variety of options, and have some focus on eco-friendly products. Many companies sell yoga products as part of a much wider line, such as Amazon, Wal-Mart, etc.

Direct Competitors

GoGreenYoga Mats.com Gaiam Barefoot Yoga
Years in Business 0 20 10
Owner Tyler Jensen Jirka Rysavy Kelly LeFebvre
Est. # of Employees 4 70,000 Stores Domestically/20 Countries Distributed 30
Type of Entity Partnership Corporation Corporation
Yearly Sales N/A $263 Million ?
Company Headquarters San Diego, CA Boulder, CO Seattle, WA
# of Countries 

Carrying Brand

 1 20 1
Average Price Per Mat $69.60 $34.00 $54.00
Average eco-friendly Package Price $185.50 does not offer eco-friendly packages $60 (includes mat and a pair of blocks only)
Program/ 

Networks/ Charities

 Yoga World Online Linkshare Affiliate Network Facebook
Focus Eco-Friendly Mats & Packages Eco-Friendly Products/DVD’s/Solar Panels Yoga Products & Clothing
Target Market Eco Minded People who practice Yoga Eco-minded people in general Eco-Friendly yoga people
Manufacturing/Importing/ 

Distributing

 Distributor Manufacturing 73% Importing 27% Importing
Contact Info tyler@thenew waveproject.com (877) 989-6321 (877) 227-3366
Strengths Packages Size of Company/ Financial Status in Growth Focus strictly on yoga products/ simple, easy Website
Weaknesses Margins Low end selection of yoga products Advertising

Direct Competitors (cont.)

GoGreenYoga Mats.com Yoga-Clothing. com Manduka JadeYoga
Years in Business 0 5 10 6
Owner Tyler Jensen ? Peter Sterios Dean Jerrehian
Est. # of Employees 4 20 25 9
Type of Entity Partnership Corporation LLC Corp.
Yearly Sales N/A ? ? $650,000
Company Headquarters San Diego, CA Ventura, CA San Luis Obispo, CA Conshohocken, PA
# of Countries 

Carrying Brand

 1 1 8 7
Average Price Per Mat $69.60 $62.00 $69.60 $70.95
Average Eco-Friendly Package Price $185.50 does not offer packages $136.25 does not offer packages
Program/Networks/ Charities Yoga World Online bizrate.com Ambassadors Trees for the future
Focus Eco-Friendly Mats & Packages Yoga Clothing & Mats Yoga Mats & Products Yoga mats only
Target Market Eco Minded People who practice Yoga Eco-Friendly clothing buyers Eco-Friendly yoga people Eco-friendly yoga people
Manufacturing/Importing/ 

Distributing

 Distributor Importing Importing Made in the USA
Contact Info tyler@thenew waveproject.com (800) 620-9642 (805) 544-3744 (888)784-7237
Strengths Packages Focus strictly on Clothing/ Simple Website Website/ Distribution Program Simple/ easy site navigation
Weaknesses Margins Not enough info/ seems like company w/o experience Product Selection/Needs to add DVD Program Lack of accessories/ packages

Indirect Competitors

Luluemon Athletica Amazon Walmart Target
Name of Owner/CEO Christine Day Jeffrey P Bezos Michael Duke Gregg Steinhafel
Company Headquarters Vancouver, British Columbia Seattle, Washington Bentonville, Arkansas Minneapolis, MN
Year Founded 1998 1995 1962 1902
Contact Info 604-732-6124 1-866-216-1072 479-273-4000 (612) 304-6073
Website URL https://www.lululemon.com www.amazon.com www.walmart.com www.target.com
Type of Entity Corporation Corporation Corporation Corporation
# of Locations/Stores 110 Online only 8,400 1,750
# of Employees 3,219 13,300 2,100,000 351,000
International Presence Yes Canada, USA, Australia, Japan Yes Canada, China, USA, France, Germany, Japan, UK 15 countries Only USA
Manufacturing, importing, distributing Sell in stores and online Sell online only Sell in stores and online Sell in stores and online
Product/Service Summary Athletic gear Large variety of products- from household goods to exercise equipment to books Large variety of products- from household goods to exercise equipment to books Large variety of products- from household goods to exercise equipment to books
Target Market Active women and men Online shoppers Discount shoppers Discount Shoppers
Estimated annual revenues for last 3 years 270 450 million 470-902 million 405 billion 63 65 billion
Pricing Yoga mats – Yoga mats Yoga mats Yoga mats
$28 — 90 dollars $13 — 100 dollars $12 — 50 dollars $19 — 70 dollars
Strengths Brand Variety of products, inexpensive online store Discount Store Discount Store
Weaknesses Specific brand for higher cost Online only + shipping costs Inexpensive lower quality product Inexpensive lower quality product

Competitive Advantages

Go Green Yoga Mats only carries organic, toxin free, naturally made mats with no exceptions. Their premium yoga mats are made with only all natural products, contain no harmful substances like PVC (polyvinyl chloride), and are lovingly crafted using sustainable green practices. Go Green Yoga Mats products stand out from their competitors due to their high quality and package deals. They offer a variety of eco-friendly yoga mats for customers to be able to compare to determine what option is best for them. The website also contains additional information about yoga so consumers can continue to gain more knowledge about the industry.

Barriers to Entry

There are few barriers to entry in the yoga product distribution industry, due to the nature of the industry and the organization being online. The most relevant barrier of entry for this organization would be brand recognition. Many of the organizations have very strong brands which get consumers attention and loyalty. Getting our name heard and our website viewed will be the main challenge, though our prices, packages, and quality of products will be on our side. Marketing and advertising are another potential barrier due to the size of the competition and the money they are willing to spend to get there brand noticed.

To see how to write your own Competitive Analysis, please visit our blog series, What is in a Business Plan?

[1] https://www.forbes.com/feeds/businesswire/2010/03/25/businesswire137243452.html

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What is in a Business Plan: Competitive Analysis (Part 7 of 11)

Time For Completion: Approximately 20-30 hours

Competitive Analysis It is an assessment of the differences between a firm and its competition.

As well as a detection and examination tool to define the factors that cause these differences.

The section breaks down the competition into direct and indirect competitors and gives you an idea about how to go head-to head with these companies in order to reach potential customers.

Whats in it?

The competitive analysis first gives an overview of your direct and indirect competitors in relationship to your business and gives a list of all your competitors based on this definition.

In the most basic sense, direct competitors are those that sell a similar product.Why its Important

A competitive analysis is incredibly useful because it reveals your company’s true position within the market. It shows you what your competitors are doing and demonstrates to potential investors how you are unique from the competition.

After completing a competitive analysis, you will have a better understanding of your competitive advantage and be able to foresee any potential barriers your startup has to enter the market.

Insider Tips:

The next section will show you how to reach your potential customers in the Marketing Plan. Remember, you can take a look at one of our sample business plans at any time.
 

Whether you have a question about your Competitive Analysis or you’d like to discuss our business plan writing services, feel free to contact us for a free consultation!
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