Call for Free Consultation (858) 876 4597

The Triple Bottom Line Goal of Sustainable Business

The Triple Bottom Line Goal of Sustainable Business from The Startup Garage

Earlier, we wrote a blog post on California passing legislation creating new business structures for social enterprise. In this post, we’ll discuss what exactly the triple bottom line approach to sustainable business (social enterprise) really is. Triple bottom line refers to the 3 “P’s” – Profit, People, Planet.  It is a term often connected to […]

5 Secrets to Sales

5 Secrets to Sales from The Startup Garage

As a new startup, you will find yourself doing some form of sales around the clock.  Selling investors or bank officers, selling potential strategic partners or key employees, selling customers and clients.  Sales is king in the new economy.  You success will be determined by your ability to generate revenue and sell, not just your […]

Behavioral Targeting and What it Means to You

Behavioral Targeting and What it Means to You from The Startup Garage

The internet is a constantly evolving mass of information that has only been around for a few decades, but is making a deeper and wider impact on global society each and every day. The concept of behavioral targeting is relatively new and is making an impact on each individual who uses the internet. What is […]

Social Media for Startups

Social Media for Startups from The Startup Garage

The global social media frenzy continues to gain momentum each and every day. The impact that social media popularity has had on the business world is immense.  Most startups and existing companies can no longer justify staying away from the trend because the benefits are too many. We will discuss these benefits and provide some […]

Understanding the Types of Social Media

Understanding the Types of Social Media from The Startup Garage

Social media is a great way to build awareness about your company as these sites allow community members to share their experiences with you and other members of the community.  A customer’s good experience with your products or services can lead to positive feedback and word-of-mouth buzz.  This feedback and word-of-mouth content spreads across social […]

Focus on the Customer

Focus on the Customer from The Startup Garage

When considering the business model of the sales for your startup, leave yourself the flexibility to cater to the precise needs of every specific customer. As your business is small you can do this better than your big competitors.  Accommodating the specific needs of every one of your customers is your competitive advantage.  You know […]

Create an Effective Online Presence

Create An Effective Online Presence from The Startup Garage

The environment of the web is continually changing, the weighted importance of real-time content, social integration and mobile compatibility rising significantly in the last few years. These changes are creating opportunities and challenges for companies and organizations of all scales and experience depending on adaptability and preparation. Your online presence is created by the ongoing […]

5 Rules for Your Cash Flow Plan

5 Rules For Your Cash Flow from The Startup Garage

Critical to your success, cash flow. Create an effective plan for positive cash flow with five basic rules. Every business owner should have an understanding of his or her cash flow situation – sales minus expenses. Positive cash flow is critical to continuing business operations. Forecast realistic monthly sales. It is very important that you […]

4 Features of a Great Logo Design

Components of Logo Design from The Startup Garage

Having a great business logo design is extremely important because even though our parents always taught us “don’t judge a book by its cover,” the inevitable truth is that we do. A great logo design will grab the attention of consumers, be memorable, and create an identity for your company. So how do you create […]

How to Up your Networking Game

Step Up Networking Game from The Startup Garage

This year’s SXSW Convention, a nine day crossroads of music, film, technology and entrepreneurship, provided us with a great amount of information regarding emerging technologies and entrepreneurial knowledge. One great article we read over at Mashable gave a play by play of some great networking tips we thought we would share here at The Startup […]