Trying to maintain high web visibility is difficult. Trying to gain high levels of conversions once you have high web visibility is even harder. For any business to succeed, they need to have a high conversion rate which isn’t always easy considering that they only have a few seconds to capture a visitor’s attention.
If you are finding that your business’ site is struggling with conversions, ask yourself if your site contains all of the following elements:
Important Content in Plain Site
If your visitor is resorted to searching for contact information, you will most likely lose your conversion. You don’t want to force your visitors to have to scour the internet for the information they need. Instead, you want to make sure that it is front and center so that it is not only easy to find on a desktop, but also on a mobile web browser.
Don’t overwhelm your visitors with a ton of tabs, pages, photos, and content. Try to keep your landing page as simple as possible and with easy and comfortable navigation features. This will allow visitors to find the information they want and need more easily which will increase the likelihood of a conversion.
Make Every Word Count
Because site visitors typically only spend a few seconds on a webpage, you need to make sure that every visible word counts. If you have a title or header, make sure to briefly explain what other information that page may make available. You need to provide as much information as possible in as little time as possible which means making every word count.
Visitors are never going to understand why they need your product or service unless you tell them, and they are never going to feel as if they need it right then, unless you make them feel like so. Make sure that your few words used on the site convey a sense of urgency so that you are more likely to increase conversion rates.
More and more internet users are starting to browse the internet through their smartphones. If you want to increase your conversion rates, then your business site needs to be mobile friendly. Make sure that the site and the information you want to see first is able to pull up on multiple mobile web browsers so that visitors are more likely to stay on your site.?
If your site doesn’t contain any of the above elements, that could be what is keeping you from high conversion rates. Sites that take too long to load or are difficult to navigate are often frustrating or overwhelming to visitors, which will have them clicking the back button quicker than you can think about it. If you want to increase your conversion rates, make your site more simple and give your users easy access to the information they want at all times.
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