As a startup or small business owner, you have to be smart with the resources you have.
Oftentimes, traditional marketing doesn’t exactly fall within your budget. That’s why social media is a great alternative in generating the results you want to achieve.
It’s not only low-cost, but it also gives you direct exposure to current and prospective customers
So, you’ve formed your business and want to start marketing through social media. Now what?
Here are a couple tips to think about when creating your profile:
Start with a Social Media Strategy
Even before selecting which channels you’ll use, you need a detailed strategy that will keep your marketing efforts on track. The first step is to figure out how you want to portray your brand. For best results, align your social media approach with your company culture and make sure it addresses your business goals and audience needs. Always strive to establish your brand’s own identity on social media so that your company can stand out among its competitors.
Choose the Right Social Networks
There are many different social media platforms to choose from today – Facebook, Twitter, LinkedIn, Instagram – and depending on your strategy, you should be able to determine which ones are right for your startup. Look specifically at the target age group of your audience, the location of your business and the nature of your services when making the decision. One last tip: keep social media profiles limited to a couple of networking platforms. This way, you can easily monitor them, keep them up-to-date and interact with your followers more closely.
Build a Community
For long-term growth and success, the best thing you can do is build an online community of supporters who give your startup additional exposure and promote brand awareness. You can do this simply through personal interaction, relationship development and customer satisfaction. In general, customers greatly appreciate companies that put in effort to engage with their followers and connect with their audience.
Listen Instead of Talking
The biggest mistake you can make on social media is not listening to your followers. When used correctly, social media platforms allow you to garner valuable feedback. Respond to comments, mentions and feedback even if they’re negative. Social listening is an excellent tactic to monitor what people are saying about your brand.
Sure, going the traditional route in terms of strategy is great, but every now and then, it’s great to think outside the box – as long as what you’re doing doesn’t compromise your brand’s integrity. Being creative and innovative will generate new ideas and develop the mindset you’ll need to resolve any problems later on.
Evaluate your social media strategy regularly
Startup companies can get overwhelmed by the fast pace and growth, but it’s important to take a step back every now and then to measure and analyze your results. Tracking performance data, such as growth, engagement and sharing, is the best way to identify which tactics are working and which ones aren’t. Things change with time and social media is no different. Therefore, it’s important to assess your startup’s social media business plan regularly to figure out the strengths and weaknesses of your profiles.
A Few Last Words
Social media takes time and energy, so don’t be disappointed if the results you want don’t automatically unfold. Be patient and devote the appropriate amount of work into each account. With time, your profile will reap the benefits of company visibility and audience engagement, which eventually leads to paying customers and investors.