Why Start a Business during a Recession

An African proverb says The best time to plant a tree was 20 years ago. The next best time is now. The same is true about starting your own business. The good news is we are in a recession. If that sounds like an oxymoron, consider these 4 reasons to start your business during todays […]

Choosing Investors Carefully

So often in the business of writing business plans we meet first time entrepreneurs that believe that getting their hands on some startup capital from an investor is all they need. In many cases, novice entrepreneurs have solely that short goal in mind launching and finally starting to turn the wheels. However, it is important […]

A Business Plan is A Strategic Asset: 8 Advantages of Having a Business Plan

One of the most important things you can do before starting a business is create a business plan. Not only will a business plan be an advantage to your business structure, it can also be an informative tool that you can show to potential investors. A business plan does not solely focus on one aspect […]

Exit Strategy

When preparing your business plan it is useful to include a section that will consider your future plans and milestones and your possible exit strategy. After all in your business plan you have shown how much time, energy and money were devoted to your business so it will be only appropriate if you show you […]

Re-branding Pros and Cons

Long ago the word branding was used as a way to tell one person’s cattle from another’s. Today, the notion of branding has evolved and the word is used to explain the strategies used to make a product easily identifiable from the rest of the competing products on the market. Branding is the concept behind […]