What is in a Business Plan? (Part 1 of 11)
Time To Complete: Approximately 180-400 hours A business plan is a document that clearly communicates what it is your company does, identifies your goals, and shows potential investors how you plan on being successful. business plan acts as a road map. By giving you an idea about what audience to target and how to go […]
What is in a Business Plan: Executive Summary (Part 2 of 11)
Time For Completion: Approximately 2 hours An Executive Summary is essentially a description of the whole business. While it will be the first thing people who are reading your business plan will see, it should be the last thing you write. Usually no more than 1-3 pages long, it performs a sales function or a […]
What is in a Business Plan: Mission Statement, Core Values, and Core Purpose (Part 3 of 11)
Time For Completion: Approximately 5 hours Your company’s Mission Statement, Core Purpose, and Core Values represent your company’s beliefs and values. When writing a Mission Statement you are writing your organizations primary goal and purpose. A company’s Core Values are qualities that the company would not give up no matter what, even if it […]
What is in a Business Plan: Product Description (Part 4 of 11)
Time For Completion: Approximately 5-25 hours In this section you get the chance to clearly explain the products or services your business will offer. The information provided in this section will become the basis of your marketing plan Product description should be written so the reader can easily understand what the product is and what […]
What is in a Business Plan: Market Analysis (Part 5 of 11)
Time For Completion: Approximately 20-30 hours A Market Analysis is conducted to define and determine the attractiveness of a given market, and to understand its evolving opportunities and threats as they relate to the strength and weaknesses of a particular business. The focus of this section should be on your target market or the people […]
What is in a Business Plan: Industry Analysis (Part 6 of 11)
Time For Completion:Approximately 30 HOURS An Industry Analysis is the “analysis of conditions in an industry at a particular time, including the behavior of and relations between competitors, suppliers, and customers. Understanding the different factors at work (market, political, economic) within a given industry is an important component of effective strategic planning for any company. […]
What is in a Business Plan: Competitive Analysis (Part 7 of 11)
Time For Completion: Approximately 20-30 hours Competitive Analysis
What is in a Business Plan: Marketing Plan (Part 8 of 11)
Time For Completion: Approximately 20-30 hours Your Marketing Plan gives a complete picture of your marketing goals, strategies and tactics. By answering many questions that will help your product reach your potential customers. Some of the processes that you will go through when writing a Marketing Plan include: setting goals, creating your company’s brand, and […]
What is in a Business Plan: Operations Plan (Part 9 of 11)
Time To Complete: Approximately 10-40 hours The Operational Plan is an essential component of the business plan and it tells the reviewer how you are going to get your product/service out to market. That is, how are you going to get your product out of the production stage to the doorstep of your target customer. […]
What is in a Business Plan: Management Team (Part 10 of 11)
Time For Completion: Approximately 20 hours This section describe the team that will help you succeed in building your business. To write this section a considerable amount of time and energy will need to be spent or have been spent on researching and building relationships. Whats in it? The business plan should include a statement […]